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Why EquiTrust:  

Strength - Innovation

When you seek strength and innovation from a financial services provider, look no further than EquiTrust Life Insurance Company. Our company is licensed in 49 states and the District of Columbia, and offers annuity and life insurance products. 

You can count on our financial strength.  EquiTrust Life Insurance Company is rated BBB+ (Good) by Standard & Poor's1 and B++ (Good) by A.M. Best Company2 for its financial strength and ability to meet obligations to policyholders. 

Guggenheim Partners provides portfolio management for EquiTrust Life.  Guggenheim Partners is a global investment and advisory firm.   


Just as the world continues to change and grow, EquiTrust remains in motion. We're dedicated to providing you with new financial ideas to meet evolving client needs. And we do it all by standing true to our principles and offering the integrity you look for in a financial services company.

Financial Highlights
EquiTrust's conservative investment strategies are anchored by a disciplined and diversified management style. The strength and success of our portfolio is evidence of our proficiency in the investment industry.  Click here for our Letter of Financial Condition (for Producer use only).

Click here for our Corporate Brochure.

Click here for our Financial Overview.

You can rest assured that service to our agents will be prompt, fair, reliable and accurate. We take pride in our responsiveness and our dedication to offering products and services that meet the changing financial needs and objectives of your clients.

1Standard & Poor's Rating Services "BBB " (Good) rating as of October, 2011. Standard & Poor's has eight financial strength ratings assigned to solvent insurance companies: AAA (Extremely Strong), AA (Very Strong), A (Strong), BBB (Good), BB (Marginal), B (Weak), CCC (Very Weak), CC (Extremely Weak).  Plus ( ) or minus (-) modifiers show the relative standing within the categories from AA to CCC.
2Rating as of August 17, 2012. Source: 2011 Best's Insurance Reports. A.M. Best ratings represent the current and independent opinion of a company's ability to meet its obligations to policyholders, and are derived by evaluating a company's financial strength, operating performance and business profile as compared to Best's quantitative and qualitative standards. A B  rating is the fifth highest of A.M. Best's 16 individual ratings, which are separated into two categories: Secure and Vulnerable. Secure ratings include A and A (Superior); A and A- (Excellent); and B and B (Good). Vulnerable ratings include B and B- (Fair); C and C (Marginal); C and C- (Weak); D (Poor); E (Under Regulatory Supervision); F (In Liquidation); and S (Rating Suspended). Best's Ratings are not a warranty of an insurer's current or future ability to meet obligations to policyholders, nor are they a recommendation of a specific policy form, contract, rate or claim practice.


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