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EquiTrust Advertising Guidelines

EquiTrust Advertising Guidelines

EquiTrust will like to remind all of its agents of a few important points pertaining to advertising:
 
• Blind ads are not permitted; that is, if a specific product can be identified by the advertisement (e.g., rates, etc.) the advertisement must be submitted for review. 
• The full legal name of the insurer must be used when specific products are advertised; 
• The complete marketing name of the product must be used; 
• All advertising must be approved by the Company prior to use; and, 
• Any advertisements must be submitted in a format which will allow EquiTrust to review them and cannot be altered after approved.

Additional guidelines can be found in EquiTrust’s Business Guidelines located on the EquiTrust Agent Website.

EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice.
FOR AGENT USE ONLY. NOT FOR USE WITH THE PUBLIC.
 
 

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