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10 Reasons to Sell EquiTrust Products with Confidence

Asset Growth

Since release of our first annuity in 2003, assets have grown to $17.3 billion.*

Portfolio Quality

Over 97% of the investment portfolio is held in investment-grade holdings.*

Ward's 50 Recognition
Among the industry's top 50 life and health companies for financial performance in 2016.

Company Ratings
BBB+ by Standard & Poor's (Good) and B++ by A.M. Best Company (Good).

Renewal-Rate Integrity
First-year rates may help MAKE the sale, but renewal rates help KEEP the sale! We're proud of our renewal-rate integrity!

Total premium over the past five years has been steady, at about $2 billion per year.

Our Ownership

Now in our third year of Magic Johnson Enterprises majority ownership, MJE owns a growing and diversified portfolio of companies. 

Competitive Products

Simple, client-friendly fixed annuities and life insurance continue to offer rates which compete among the best in the industry.

Operational Excellence
Service-delivery model continues to achieve efficiency and timing metrics.

Sales Support
Our highly-trained, professional sales support consultants will take the time to answer your questions, and help you make the sale!

*Assets and portfolio holdings as of 12/31/16.

Learn More
EquiTrust Corporate Brochure
Financial Overview
2016 Letter of Financial Condition
Wards 50 Flyer
Renewal Rates Flyer
All-Product Summary – Annuities
All-Product Summary – Life Insurance

EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice.

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EquiTrust Life Insurance Company/West Des Moines, IA
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