We understand that privacy is an important issue for visitors to the EquiTrust Life Insurance Company website. Specifically, visitors to our website are concerned about what information is collected, how it is collected and how it is used.
Equitrust Life Insurance Company gathers information about website visitors to improve the quality of information and services offered on our website. We collect two forms of information: visitor data and voluntarily provided personal data.
We routinely gather information regarding our website’s activity, such as how many people visit our sites, the pages they visit and where they come from. This data is collected on an anonymous basis. It does not contain any personal information regarding our website visitors. We gather this quantitative information through logs contained on the servers that support our sites. This information is for our internal use only. It is not shared with or sold to any third parties.