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Financials/Why EquiTrust


Letter of Financial Condition.pdf             

Corporate Brochure.pdf                 

Financial Overview.pdf

Ward's 50 Recognition Flyer.pdf

Strength - Innovation

When you seek strength and innovation from a financial services provider, look no further than EquiTrust Life Insurance Company. Our company is licensed in 49 states and the District of Columbia, and offers annuity products. 


You can count on our financial strength.  EquiTrust Life Insurance Company is rated B++ (Good) by A.M. Best Company1, A- by Fitch Ratings2, and BBB+ (Good) by Standard & Poor's3 for its financial strength and ability to meet obligations to policyholders. 

Equitrust has been recognized on Ward's 50 Top Life and Health Insurance Companies4 for eight consecutive year. The Ward Group analyzes the financial performance of over 700 US-based life and health insurance companies. To be among the Ward's 50, each company must pass all safety and consistency screens, and have achieved superior performance over the five years analyzed. EquiTrust earns this recognition for performance from 2017 through 2022.

Magic Johnson Enterprises – a diversified consortium of business entities and partnerships – owns a controlling interest in EquiTrust. 


Just as the world continues to change and grow, EquiTrust remains in motion. We're dedicated to providing you with new financial ideas to meet evolving client needs. And we do it all by standing true to our principles and offering the integrity you look for in a financial services company.

Financial Highlights

EquiTrust's conservative investment strategies are anchored by a disciplined and diversified management style. The strength and success of our portfolio is evidence of our proficiency in the investment industry.

Strength of Asset Portfolio

Current Invested Assets (as of 12/31/23)
  • The EquiTrust investment portfolio provides the company with liquidity and income - and has increased steadily. Over 88% of the portfolio is made up of bonds, mortgages and cash.

Bonds & Cash $20,504,014,062 75.4%
Stocks $390,205,684 1.4%
Mortgage $3,575,987,634 13.2%
Contract Loans $6,813,617 0.0%
Separate Accounts $826,195,210 3.0%
Other $1,889,776,357 6.9%
Total $27,192,992,564 100.0%

Investment Class (as of 12/31/23)
  • A strong concentration of investment-grade holdings provides assurance that the guarantees associated with EquiTrust products are honored. Over 94% of the investment portfolio is investment grade.

NAIC 1 - AAA/AA/A 50.8%
NAIC 2 - BBB 43.1%
NAIC 3 - BB 5.5%
NAIC 4 - B 0.5%
NAIC 5 - CCC or lower 0.1%
NAIC 6 - In or near default 0.0%
Total 100.0%

  1. A.M. Best "B++" (Good) rating as of August 18, 2012. A.M. Best has 13 active-company insurance company ratings and reflect the current and independent opinion of a company's ability to meet its obligations to policyholders, and are derived by evaluating a company's balance sheet strength, operating performance and business profile. A "B++" rating is the fifth highest of the active-company ratings.
  2. Fitch rating as of March 6, 2024. All Fitch Ratings (Fitch) credit ratings are subject to certain limitations and disclaimers. Please read these limitations and disclaimers by following this link: In addition, the following details Fitch's rating definitions for each rating scale and rating categories, including definitions relating to default.
  3. Standard & Poor's Rating Services "BBB+" (Good) rating as of October, 2011. Standard & Poor's has eight financial strength ratings assigned to solvent insurance companies: AAA (Extremely Strong), AA (Very Strong), A (Strong), BBB (Good), BB (Marginal), B (Weak), CCC (Very Weak), CC (Extremely Weak). Plus (+) or minus (-) modifiers show the relative standing within the categories from AA to CCC.
  4. Assets as of December 31, 2023, on a statutory basis.

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