Skip to main content

Advertising Reminder: Submit All Product Advertising for Review

Whether or not the EquiTrust product or Company are identified, all product-focused ads must be submitted prior to use.
Independent Marketing Organizations (IMOs) and Agents are playing an increasingly important role in the marketing and distribution of life insurance and annuity products as well as in the recruitment, training, and education of producers. In many instances, advertisements and marketing material produced by IMOs and agents exhibit potential violations of the NAIC life insurance and annuities advertising model regulation. Examples include: 

•Failing to identify the insurer when promoting a specific product or product feature
•Using misleading, deceptive, and/or incomplete information intended for the general public in what appear to be bait-and-switch sales tactics
•Exaggerated and unsubstantiated claims regarding the benefits of a product
•Recruiting, training, and educating producers using misleading, deceptive, and/or incomplete material which is designed to be used for advertising to the general public
If you’re creating an ad for distribution to the public, or to agents for purposes of agent recruiting, be sure to submit the ad to EquiTrust prior to use.  Send your ad to: Bob Baehr, Marketing Communications Director, at [email protected].

For further information, refer to the EquiTrust Business Guidelines, at the “Best Practices” link.

scroll to top of page