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EquiTrust Advertising Guidelines

EquiTrust will like to remind all of its agents of a few important points pertaining to advertising:
• Blind ads are not permitted; that is, if a specific product can be identified by the advertisement (e.g., rates, etc.) the advertisement must be submitted for review. 
• The full legal name of the insurer must be used when specific products are advertised; 
• The complete marketing name of the product must be used; 
• All advertising must be approved by the Company prior to use; and, 
• Any advertisements must be submitted in a format which will allow EquiTrust to review them and cannot be altered after approved.

Additional guidelines can be found in EquiTrust’s Business Guidelines located on the EquiTrust Agent Website.

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