Coming Soon! Bridge by EquiTrust - Combining LTC, FIA and Wellness

Announcing an innovative NEW product from EquiTrust

LTC coverage when clients need it, Accumulation Value when they don’t

As an agent, you know long-term care (LTC) expenses can take a big bite out of a person’s retirement savings. That’s why EquiTrust is launching Bridge, an exciting combination product designed to help close the LTC gap.

What is Bridge?

Bridge is an LTC solution combining an index-linked annuity and LTC benefits from EquiTrust, plus a personalized wellness program with participation incentives.

EquiTrust is the first annuity carrier to bring a product like this to market — LTC benefits and a robust wellness program, all on a fixed index annuity chassis.

With Bridge, you can help clients age successfully, live independently, and protect and grow their assets.

WEBINARS TODAY & TOMORROW

Now's the time to get familiar with the ins and outs of Bridge so you can be ready to start the conversation with your clients. Join us tomorrow for an informational webinar. Then watch for more tools in early November before we launch the product next month.

Bridge – Connecting wellness
and financial goals

Register now

Wednesday, October 26 at 2 p.m. CDT

Thursday, October 27 at 10 a.m. CDT

Join us to receive your digital toolkit.
You’ll also get additional details, including:

• How Bridge addresses consumer needs
• Where EquiTrust is different
• Benefits of the wellness program, NeverStop^SM
• Product details and positioning
• Licensing and training requirements
• Available materials and support

LAUNCH SCHEDULE

Oct. 26

NAIC Annuity Product Training available through EquiTrust Gateway

Nov. 1-14

Additional agent tools available for BRIDGE

Mid-November

Launch of BRIDGE — available for sale!

What are the advantages?

Simplified underwriting and guaranteed approval¹ for LTC benefit; no one is declined

Flexible premium

Fully guaranteed Long-Term Care Rider that can’t lapse²

Tax-free, indemnity-based benefits for qualified LTC services³; no receipts required

Potential principal growth with protection from market losses

Unlike a traditional LTC policy, there may be residual contract value if the client doesn’t use the
LTC benefits

NeverStop^SM Wellness Program from Assured Allies to help your clients postpone or prevent the need for LTC coverage as they earn Wellness Credits for boosted LTC benefit amounts

Announcing a limited-time commission offer! As we launch our new Bridge product, we’re offering a 1% commission special for all applications received through March 31, 2023. No threshold, no hurdles, no waiting period.

Want to talk about putting Bridge to work for many of your clients? Call (866) 598-3694.

Get your Bridge toolkit today.

866.598.3694 • [email protected] • Agents.EquiTrust.com

Active Member

1. Must pass suitability requirements.

2. Guarantees subject to the claims-paying ability of EquiTrust Life Insurance Company. Rider terminates if Account Value is depleted by non-LTC withdrawals or surrender.

3. Subject to IRS daily maximum.

Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa.

Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.

IC22-ECN-1133

FOR PRODUCER USE ONLY

EquiTrust

7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

www.EquiTrust.com

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