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EquiTrust Response to COVID-19 – From Eric Holoman, Pres & CEO



Dear Valued Partner,


As you navigate the rapidly evolving sales landscape due to the COVID-19 pandemic, EquiTrust is responding to support you and your business. And we’re doing so in a corporate paradigm where employees adjust to working from home temporarily.


As the global emergency looms, we continue to address how to facilitate your ability to conduct business with your clients remotely. The modification to our Business Guidelines and release of the Remote Sales Disclosure were announced as social distancing was trending. You may now sell by phone with existing clients, and by video messaging (Skype, FaceTime, etc.) with new clients, when face-to-face meetings are not an option. The client-signed Disclosure – included with applications on AppBuilder and E-App – acknowledges such remote discussions for your protection.


Another early challenge was to frame a life-sales workaround for the underwriting telephone interview, which previously required you to be with your client – if conducted during business hours. Now this important step can be conducted from separate locations.


The new remote-selling environment truly lends itself to electronic applications. If you haven’t used E-App, I encourage you to explore its simplicity and benefits. You complete the application online, send it to your client electronically for review and e-signature, and then submit it to EquiTrust where it hits the processing queue immediately. Plus, errors are minimized, and you get paid faster.


These are some of the innovations developed to accommodate your business. What has not changed is our collective commitment to serve you and your clients. Equipping every EquiTrust employee to work remotely was a heavy lift – and was completed in about one week. Even though we’re now separated by miles rather than feet, we’re connected by technology, and operating at full capacity. Our processing and service standards are being achieved. We’re here … and there … to serve you. I’m extremely proud of EquiTrust employees and how they have responded and adjusted to these circumstances.


Thank you for your business, and the confidence you place in us on behalf of your clients. If you have any suggestions on how we can better serve you – particularly during these rapidly changing events – please reach out to us at 866-598-3694, or email [email protected]


Please stay safe and healthy – and best wishes for continued sales success.




Eric Holoman

President and CEO

EquiTrust Life Insurance Company


Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.




7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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