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NEWSWIRE: Bridge Is Live and State Approvals are Rolling in Fast!

Sales are open – New Bridge combo LTC-FIA product is LIVE!


Bridge sales are kicking off in more and

more states

We built Bridge to help clients age successfully while they protect and grow their assets. With Bridge, you can offer clients an innovative long-term care (LTC) solution — a product that offers LTC coverage when clients need it, and Accumulation Value when they don’t.


One of the most popular advantages of Bridge is that no one will be declined in underwriting for the LTC benefits.

Man meeting with mature clients

Bridge state approvals continue to roll in!

You asked, and we’re happy to deliver. Bridge can now be sold to clients in these new states:

  • Delaware
  • North Carolina
  • North Dakota

EquiTrust is the first annuity carrier to bring a product like this to market — LTC benefits and a robust wellness program, all on a fixed index annuity chassis!


Want to know if Bridge is approved in your state?

Visit the Bridge microsite and click on “Rates & State Approvals.”

Rates and State Approvals Chart

Plus, you can:

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Get product details 

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Complete an application

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Run an illustration

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Share client materials

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Get a calculator output for monthly and total LTC benefit

Are you trained for Bridge?


Check out the LTC licensing and continuing ed. (CE) requirements and schedule training so you can sell Bridge ASAP.

1% Commission Special Banner

We’re offering a 1% commission special for all Bridge applications received through March 31, 2023. No threshold, no hurdles, no waiting period.


Want to know more about Bridge and how it can help your clients fill the LTC gap as they prepare for retirement? Give us a call at (866) 598-3694.

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Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © 2023 EquiTrust Life Insurance. All Rights Reserved.




7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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