Newswire: New in California! EquiTrust rate buy-up FIAs boost growth potential

RATE BUY-UP FIAS
NOW AVAILABLE
IN CALIFORNIA

Serve up higher cap and participation rates — and increased growth potential — with MarketMax Index^TM and MarketForce Bonus Index^TM annuities

In the accumulation phase of their retirement strategy, clients look to you for solutions that can help them boost their growth potential. Rate buy-up fixed index annuities (FIAs) — like MarketMax Index^TMand MarketForce Bonus Index^TM, now available in California — are designed to do just that.

Mature man looking at his cellphone in his office

Opportunity for extra upside potential
MarketMax Index^TM and MarketForce Bonus Index^TM provide enhanced cap and participation rates on their rate buy-up index accounts. These higher rates are offered in exchange for an annual buy-up account fee.

How do you sell clients on the fee? By balancing it against the heightened potential for growth! The higher cap and participation rates on the index accounts with the rate buy-up provide the opportunity for greater index credits compared to index accounts without it. Plus, the fee is locked in — it won’t change for the duration of the contract.

Updated commission schedules
Because there's a California commission variance for MarketForce Bonus Index^TM, all commission schedules have been updated and are available on the Agent Gateway. To access the new schedules, log in and click on Commission Schedules under Agent Administration.

What’s the difference between two products?
Let’s look at the specs and benefits of each product.

CALIFORNIA

MarketMax Index^TM

MarketForce Bonus Index^TM

Premium Bonus

N/A

7% on first-year premiums

Rate buy-up fee

1.00%

1.50%

Premiums

Flexible

Minimum: $10,000 NQ/Q

Maximum: $1,000,000¹

$2,000 Additional

First year only

Minimum: $10,000 NQ/Q

Maximum: $1,000,000¹

$2,000 Additional

Applicant ages

0-80

Surrender charge period

9 years (8.3, 7.4, 6.5, 5.6, 4.7, 3.8, 2.9, 1.9 and 0.9%)

Market Value Adjustment

Death benefit

Full Accumulation Value

Minimum Guaranteed
Contract Value

87.5% of premium minus withdrawals, accumulated at the Minimum Guaranteed Contract Rate (2.80% for 2023 contracts)

Riders

Nursing Home Waiver

Terminal Illness

MGA commission

7.00%

6.00% (CA only)
7.00% (Generic)

¹ Maximum cumulative premium for all products is $1,000,000, including any inforce life policies or annuity contracts. Higher amounts require Home Office approval.

Learn more about MarketMax Index^TM and MarketForce Bonus Index^TM.

Agent gateway

Want more information about how these rate buy-up FIAs can work for your clients?

Call us at (866) 598-3694.

866.598.3694 • [email protected] • Agents.EquiTrust.com

Active Member

Contract issued on Form Series ICC19-ET-MP10-2000(02-19), ET-STS-2000(09-17) or ET-MP10-2000(05-18). Riders issued on Form Series ICC17-ET-FIXED-MVA(02-17) or ET-IMVA(03-16); ICC18-430-NHW(06-18) or 430-NHW(08-03); ICC16-ET-TI(10-16) or ET-TI(10-16). Index accounts issued on Form Series ICC19-ET-P2P(05-19) or ET-P2P(05-19); ICC19-ET-P2P-F(05-19) or ET-P2P-F(05-19); ICC19-ET-1PP-F(05-19) or ET-1PP-F(05-19); and ICC19-ET-1PP(05-19) or ET-1PP(05-19).

Contract issued on Form Series ICC12- ET-EIA-2000(01-12), ET-EIA-2000(04-17) or ET-EIA-2000(06-04). Riders issued on Form Series ICC17-ET-FIXED-MVA(02-17) or ET-IMVA(03-16); ICC18-430-NHW(06-18) or 430-NHW(08-03); ICC16-ET-TI(10-16) or ET-TI(10-16). Index accounts issued on Form Series ICC19-ET-P2P(05-19) or ET-P2P(05-19); ICC19-ET-P2P-F(05-19) or ET-P2P-F(05-19); ICC19-ET-1PP-F(05-19) or ET-1PP-F(05-19); and ICC19-ET-1PP(05-19) or ET-1PP(05-19).

EquiTrust does not offer investment advice to any individual and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.

0168-MULTI-EM-NW (04-23)

FOR PRODUCER USE ONLY

EquiTrust

7100 Westown Pkwy Suite 200
West Des Moines, IA 50266