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Sales Tip: 200% Muliplier on Income Rider - Unbeatable?


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Sales Tip

200% Income-Rider Multiplier … Unbeatable?


MarketValue Index Income Rider’s Rollup Beats 200% Multiplier + 10% Bonus for Most Index Strategies



Income Benefit Rider rollup designs are varied and evolve quickly. A design garnering attention recently utilizes a “multiplier”– where the rollup is based on the annuity contract’s annual credited rate, multiplied by a factor – commonly 200%. 


Sounds impressive…but how does it stack up against the MarketValue Index Income Rider? The MarketValue Income Rider Benefit Base rollup is based on 10% Benefit Base bonus on all first-year premium, compounded at 4% plus the credited rate – for up to 10 years.


Based on best, worst and most-recent 10-year benefit-base values over the past 20 years, the MarketValue Index rollup beats a 200% multiplier + 10% bonus for most index strategies during strong index periods...and for all index strategies during weak index periods. 


View comparison flyer, click here



Questions? Call Sales Support
866-598-3694 or visit
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*Partial withdrawals may have a surrender charge or market value adjustment, which could result in receiving less than the full premium.

EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.

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