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Sales Tip: Return of Premium = Peace of Mind


Your weekly source for webinar information and registration, as well as effective sales ideas.

Sales Tip

Return of Premium


A Port in the Storm During
Unsettled Times



Have your clients become skittish about important financial decisions, and are taking a “wait-and-see” approach? 


Concerns about their jobs, income and the markets have paralyzed many, as the importance of liquidity has escalated.  


If you could assure your clients guaranteed access to their full premium, would they be more comfortable in moving forward with your guidance?*


You can offer such a guarantee!


Return of Premium Guarantee – Two EquiTrust Products!

MarketTen Bonus Index Annuity – 6% Premium Bonus on All Premiums Years 1-5, 10-year Surrender Schedule

WealthMax Bonus Life – Single Premium Index Life Insurance, 5% Premium Bonus, 10-year Surrender Schedule


In the event of a full surrender, the owner will receive no less than the paid premium, less any partial withdrawals taken. For WealthMax Bonus Life, the Return of Premium Guarantee is termi­nated in the event of a policy loan or upon election of any Accelerated Death Benefits.



MarketTen Bonus Index Annuity              

Agent Guide

Client Brochure

Index Annuity Sales Presentation

Annuity Products Summary

WealthMax Bonus Life

Agent Guide

Client Brochure

SPL Sales Presentation

Life Products Summary


Questions? Call Sales Support
866-598-3694 or visit
the Agent Website at


*Partial withdrawals may have a surrender charge or market value adjustment, which could result in receiving less than the full premium.

EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.





7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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