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SALES WEEK: A Solid History of Stability – Renewal Rates


A Solid History of Stability
– Renewal Rates


Complete Renewal Rate History is Available for All Products – on the Agent Gateway Website


First-year rates on annual reset annuities are just the beginning of the long-term performance.


At EquiTrust, we take very seriously our integrity for providing clients with consistent, competitive renewal rates on their reset options. So much so that we provide the entire renewal rate history for each annuity product!


Take a Look

Go to the Agent Gateway website –

Select Products in the tool bar

In the drop-down box, select Interest Rates

On the resulting page, click the Renewal tab

Select a Product

Enter an Issue Date, then Get Renewal Rates


Renewal-Rate History - Product Flyers

MarketValue Index Annuity

MarketPower Bonus Index Annuity

ChoiceFour (Traditional) Annuity


When setting renewal rates, we strive to provide the same value to the client each year – which means if market conditions and option costs remain relatively consistent, the client should expect consistent renewal rates. During periods of improving market conditions, renewal rates have increased in some cases.

December Webinars – Live and Replays

EquiTrust Special Announcement

Wednesday, December 8th
at 10:00 AM Central

               Register Now

Why EquiTrust?

Wednesday, December 15th
at 10:00 AM Central

                      Register Now

Webinar Replays

View a broad range of prerecorded webinar topics at your convenience. Refer to the webinar
replay listing on the Agent Gateway Website – – at the Education tab, or click here



Questions? Call Sales Support
866-598-3694 or visit
the Agent Website at


Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services. For Producer Use Only.





7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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