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SALES WEEK: Advantages of Risk-Control Indices


Your weekly source for effective sales ideas, as well as webinar information and registration.

Sales Tip


With Reduced Volatility


Risk-control indices provide index-linked accounts with performance, stability and renewal-rate consistency



Barclays Focus50 Index™

  • On all four index annuities
  • Low-volatility U.S. Stocks/ U.S. Treasury
  • Exclusive to EquiTrust

S&P MARC 5% Excess Return Index

  • On MarketValue Index and MarketSeven Index
  • Equities, commodities/gold, and fixed income
  • Popular among several carriers


Below are raw annualized returns for the three indices featured in EquiTrust index-linked products. Keep in mind that the Barclays Focus50 and S&P MARC 5% Excess Return linked accounts provide higher participation rates than S&P 500-based participation accounts. The data also support the strategy to diversify among indices, as well as account strategies.  

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Recent history shows the Barclays Focus50 and S&P MARC 5% Excess Return indices performing as they’re supposed to – for reduced volatility. The chart below compares volatility of the risk-control indices to the S&P 500 since the beginning of the pandemic.  


Weekly Index Changes Since the  Coronavirus Outbreak (2/13/20 through 12/24/20)

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Renewal Rate Consistency

Risk control indices generally offer clients greater renewal-rate consistency – compared to the S&P 500.®  EquiTrust product renewal rate history for each annuity and life product is available on the Agent Gateway Website!


Take a Look

Go to the Agent Gateway website – 

Select Products in the tool bar

In the drop-down box, select Interest Rates

On the resulting page, click the Renewal tab

Select a Product

Enter an Issue Date, then Get Renewal Rates


Sales Resources

Short Client-Use Videos

Barclays Focus50 Index Video – Click Here
S&P MARC 5% Excess Return Index Video – Click Here

Barclays Focus50 Client-Use Flyer* – Click Here

S&P MARC 5% Excess Return Client-Use Flyer* – Click Here

*Both flyers now available in print! Order at, Forms & Supplies, Order Supplies. Login required.

EquiTrust Annuities All Product Summary

Questions? Call Sales Support
866-598-3694 or visit
the Agent Website at


EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.





7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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