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Sales Week: Bridge® by EquiTrust — the important link between wellness and long-term care

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How the NeverStopSM Wellness Program can help increase long-term care benefits

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Like a lot of people planning for retirement, your clients likely have concerns about what could happen to them financially if they need long-term care (LTC) services. 


In fact, 88% of adults aged 50-80 want to age in place — in their own homes and on their own terms.1 

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An innovative way to manage LTC costs

Bridge combines a fixed index annuity and LTC benefits, along with the NeverStop Wellness Program from Assured Allies. NeverStop provides wellness coaching and participation incentives, and can help your clients unlock the benefits of successful aging with the goal to prevent, treat and adapt. That can help them reduce the need for LTC services and earn additional benefit dollars at the same time.

Backed by data and science, NeverStop empowers your clients to prevent what they can and prepare for what they can’t.

Benefits of NeverStop:

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Access to a personal Wellness Ally, member website, customized Aging Map and resources

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Special offers and discounts on wellness/aging programs and services

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Wellness credits that can result in increased LTC benefit amount

Check out this quick video to learn more about NeverStop.

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Paradise awaits!

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Want to talk through the benefits of the NeverStop Wellness Program? Call Sales Support at 866-598-3694 or email [email protected].

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1 University of Michigan; “Older adults preparedness to age in place”; National Poll on Healthy Aging; April 13, 2022; Older Adults’ Preparedness to Age in Place | National Poll on Healthy Aging (; accessed 03/08/2024.


Contract issued on Form Series ICC12-ET-EIA-2000(11-21) or ET-EIA-2000(12-21). Riders issued on ICC17-ET-FIXED-MVA(02-17); ICC18-430-NHW(06-18) or 430- NHW(08-03); ICC16-ET-TI(10-16) or ET-TI(10-16). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21).


EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.


© EquiTrust 2024. All rights reserved.

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7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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