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SALES WEEK: Built For Accumulation – Two No-Frills, Time-Tested Index Annuities



Built for Accumulation


Two Index Annuities Offer Competitive Rates and a History of Strong Renewals


MarketValue Index and MarketSeven Index are no-frills, accumulation-focused index annuities. The simple designs make them simple to explain … and simple to comprehend. 



Introduced in 2004, these tried-and-true products have withstood the test of time with their simple, client friendly appeal.


Renewal Rate Integrity & Transparency

A strong first-year rate is important, but strong renewal rates are critical. The EquiTrust renewal-rate history is available on the Agent Gateway Website.  


Variety of Account Options

Both feature a diverse menu of nine account options, linked to three underlying indices (S&P 500, Barclays Focus50, S&P MARC 5%), plus a fixed-rate account. Index strategies suit a variety of appetites and market environments throughout the life of the contract. These two products have the highest rates within the portfolio.


Index Annuities for Accumulation-Focused Clients

If your clients seek …

  • Growth potential available from higher cap and participation rates, or
  • Growth that may support higher income withdrawals later

Tell them about MarketValue Index® Annuity

View MarketValue Index Competitive Advantage Flyer


If your clients seek …

  • Growth from a shorter (7-year) index annuity available up to age 85, or

  • A guaranteed accumulation value of 107% after year 7

Tell them about MarketSeven Index® Annuity

View MarketSeven Index Competitive Advantage Flyer



Questions? Call Sales Support
866-598-3694 or visit
the Agent Website at


MarketValue Contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(06-04). Riders issued on Form Series ICC15-ET-IBR-STR(04-15) or ET-IBR-STR(04-15); ICC17-ET-IBR-ER-A(04-17) or ET-IBR-ER-A(04-17); ICC18-430-NHW(06-18) or 430-NHW(08-03); ICC16-ET-TI(10-16) or ET-TI(10-16). MarketSeven Contract issued on Form Series ICC16-ET-FIA7-2000(10-16) or ET-FIA7-2000(10-16). Riders issued on Form Series ICC16-ET-AVGR(10-16) or ET-AVGR(10-16); ICC16-ET-IBR-FIXED(07-16) or ET-IBR-FIXED(07-16); ICC17-ET-IBR-ER-A(04-17) or ET-IBR-ER-A(04-17); ICC18-430-NHW(06-18) or 430-NHW(08-03); and ICC16-ET-TI(10-16) or ET-TI(10-16). EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services. For Producer Use Only.





7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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