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Sales Week: EquiTrust ads bring business to your doorstep — or inbox

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Stay compliant by following advertising requirements 


Keep your name in front of clients considering traditional fixed and fixed index annuities (FIAs) with EquiTrust’s easy-to-use, pre-approved print ads, postcards and advertising flyers.


Important: We require any EquiTrust-focused advertisement to be reviewed and approved prior to distribution. This applies to all agents and marketing organizations. Ad reviews and approvals are provided quickly — usually within 24 hours.


Pre-approved ads created by EquiTrust

Agent-created ads

  • Must be used as written and designed by EquiTrust.

  • No copy revisions may be made without approval except to insert your contact information and company logo.

  • Prior to use, please send a copy of the final ad proof to us, and include name of agent or organization running the ad, contact information, and how, when and where the ad will be distributed.

  • Whether a fully disclosed ad or a “blind” ad, it must be submitted for review and approval.
  • Include how, when and where the ad will be distributed.
Advertising Requirements Flyer

Visit the Agent Gateway and click on Advertising to get pre-approved ads and requirements.

Send your ad for quick review and approval to Sara Prehm at [email protected] or Susan Andersen at [email protected].


To find out more about how EquiTrust products can help meet your clients’ specific needs, or to get a customized quote, call (866) 598-3694. 

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EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © 2023 EquiTrust Life Insurance. All Rights Reserved.

0051-GEN-EM-SW (01-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266


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