Sales Week: Happy birthday to a product built to last — and meet client needs!

ON THE MARKET FOR 20 YEARS AND STILL GOING STRONG!

See why agents continue to recommend this fixed index annuity to clients

Quality products last. They span the years, evolve and continue to meet people’s needs. Think Levi’s^® jeans. KitchenAid^® mixers. Rolex^® watches.

And think MarketPower Bonus Index^® by EquiTrust.

MarketPower Bonus Index was the first fixed index annuity (FIA) we brought to market, and it’s thriving 20 years later. That’s because it continues to do what we thoughtfully designed it to do —  help clients prepare for the future.

"We're proud that almost 800 active MarketPower Bonus Index contracts have been on the books for the 20 years the product has been on the market — and thousands continue to be sold each year."¹ — Heather Kane, Vice President, Sales & Marketing

Why has MarketPower Bonus Index been popular for 20 years? A product doesn’t come this far without some competitive advantages.

• 10% premium bonus on first-year premiums
• Bonus is fully vested immediately
• 10% free withdrawals after the first year
• Full Accumulation Value death benefit
• Nursing Home Waiver Rider for ALL issue ages
• Terminal Illness Rider
• Optional Income Benefit Rider with chronic-illness doubler

Learn more about why agents just like you continue to share MarketPower Bonus Index with their clients.

Want to talk through a potential MarketPower Bonus Index case or get ideas on positioning the product for your clients? Visit the Agent Gateway, or call us at 866-598-3694.