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Sales Week: Help clients move assets to Bridge® — available options!

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We make it easy for clients to transfer their assets to Bridge®

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Bridge® by EquiTrust is an innovative approach to helping your clients plan for the probability of long-term care (LTC) costs. And there’s more than one way to fund a Bridge® contract. 


What is Bridge®?

Bridge® combines a fixed index annuity with a Long-Term Care Rider and the NeverStopSM Wellness Program.

Here’s how your clients can fund Bridge®:


Funding approach

For clients who have

1035 exchange from a current annuity

Taxable gain they'd like to convert to tax-free LTC benefits

1035 exchange from cash value of a current life insurance policy

Life insurance policies they no longer want or need

Liquid assets

Cash, mutual funds, CDs or other liquid assets available


To learn more about Bridge® prospecting and funding opportunities, check out this flyer.

1% commission special + Bridge Bucks

Earn Bridge® Bucks cash bonus + take advantage of our extended commission special!

Earn up to an extra $4,500 on your next three issued cases of Bridge® with our limited-time Bridge® Bucks offer. Plus, we've extended our 1% commission special!


Want to talk through Bridge® funding options? Call us at 866-598-3694.

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Bridge® contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStopSM Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © EquiTrust 2023. All Rights Reserved.

0567-BRG-EM-SW (09-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266


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