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SALES WEEK: Power of Life Illustrations


Your weekly source for webinar information and registration, as well as effective sales ideas.

Sales Tip

Life Illustration –

A Powerful Sales Tool with Single Premium Life


Illustrations help your clients buy – and you to sell – with confidence


A life-product illustration provides an personalized sales tool for clients seeking wealth-transfer solutions. The document is simply a hypothetical representation of the guaranteed and non-guaranteed values – and helps your client better understand the various elements of their policy.    


Illustrations can be customized to your client’s:

  • Specified premium amount, face amount, nursing/chronic care benefit
  • Allocation preferences among index-linked and fixed-rate accounts

Then, simply print for client presentation or send a PDF by email.


To build an illustration, click here. Login is required. For Illustration FAQs, click here.

Illustration Supplements

Power of Guarantees Supplement

A single page presentation shows your clients their guaranteed Return-of-Premium values, living-benefits values and death-benefit values. Added automatically to all life-product illustrations. 


Life Expectancy Snapshot Supplement

Based on the client's age, gender and underwriting class, this supplement shows non-guaranteed Cash Surrender Value, living benefits and death benefits at the client's life-expectancy age. This optional supplement must be elected when creating an illustration; check the box Life Expectancy Snapshot

Side-by-Side Product Comparisons

When building your illustration, at the Product Selection page, click Include Side-by-Side Comparison. On the subsequent Premium page, you'll see face values for both products. In the actual illustration, page two features a Product Comparison showing guaranteed and non-guaranteed values for both products.

Index-Linked Single Premium Life 

WealthMax Bonus Life

5% Premium Bonus – No Vesting

Return of Premium Guarantee

MGA Commission: 8.0% ages 45-75, 7.5% ages 76-80. Trail Options!

Client BrochureCA Version

Agent GuideCA Version


WealthHorizon Life

Higher Rates for Greater Accumulation

Higher Face Amounts

MGA Commission: 9.0% ages 45-75, 8.5% ages 76-80. Trail Options!

Client BrochureCA Version

Agent GuideCA Version


Questions? Call Sales Support
866-598-3694 or visit
the Agent Website at


EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.





7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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