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SALES WEEK: Sales Tip – No More Market Corrections!


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Sales Tip

No More Market Corrections!


Market corrections (10% loss or more) occur every 1.84 years,

and last an average of 188 days.*


Index annuity owners are exempt from market corrections!



For clients in or near retirement who own stocks or mutual funds, market corrections can have a severe impact on their retirement security.


Recovering from a market correction requires a greater percentage increase than the correction itself.  This chart shows the recovery percentages necessary for various market-loss percentages. For example, after a 25% market loss, an original $100,000 investment now has a value of $75,000; the rate of return needed to grow $75,000 to $100,000 is 33.3% (100,000 ÷ 75,000 – 1 = 33.3%).

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Share This Chart with Your Clients

This powerful chart is available with a client-use flyer; click here.


Eliminate the Stress of Market Loss

An index annuity allows you to offer your clients index-linked upside potential, with downside protection. Index credits will never be less than zero. 


Do index-annuity owners get all the upside? No. But when you remove the downside, a portion of the upside – through a cap or participation rate – provides a competitive rate of return!


EquiTrust Index Annuities

Learn more about the competitive, client friendly index annuity offerings, click here.



Questions? Call Sales Support
866-598-3694 or visit
the Agent Website at


*S&P 500 since 1950. Source: The Motley Fool; October 10, 2020.

EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.





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