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SALES WEEK: Sales Tip – Raw Vs. Credited Index Returns


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Sales Tip

Taste the Difference:

Raw vs Credited Index Annuity Returns


When comparing a stock index

to a risk-control index, it’s the participation rate that delivers!

Would you rather have two slices of large pizza, or eight slices of a small pizza? 


Similarly, would you rather earn 28% of a pure stock index’s results, or 95% of a risk-control index?


A pure stock index like the S&P 500 offers strong long-term growth potential – particularly when you eliminate the downside potential with an index annuity. But, of course, an index annuity involves a participation rate.


A risk-control index offers more moderate and stable growth potential – but generally a higher participation rate, because of lower option costs due to the lower volatility. 


So how do the two compare with regard to credited rates? Below is a comparison of raw index returns for the S&P 500 Index, S&P MARC 5% Excess Return Index and Barclays Focus50 Index. Then the crediting rates after current* MarketValue Index participation rates are applied.  

Participation Rate is the Key!

  • Risk-control indices offer more stability, with higher participation rates
  • S&P 500 Index has higher raw performance historically, but lower participation rates

Learn More About Risk-Control Options from EquiTrust

Raw vs. Credited Rates flyer

Barclays Focus50 Index flyer

Barclays Focus50 Index video

S&P MARC 5% Excess Return flyer

S&P MARC 5% Excess Return video

EquiTrust Annuities Overview


*MarketValue Index Annuity rates as of 2/19/21; rates subject to change.


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at 866-598-3694 or
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Neither Barclays Bank PLC, or Barclays Capital Inc., nor any affiliate (collectively “Barclays”) is the issuer or producer of MarketValue Index – an index annuity contract – (“the contract”) and Barclays has no responsibilities, obligations or duties to investors in the contract. The Barclays Focus50 Index (“the Index”) including as applicable any component indices that form part of the Index is a trademark owned by Barclays Bank PLC, or Barclays Capital Inc., and licensed for use by EquiTrust Life Insurance Company (“EquiTrust”) as the Issuer of the contract. While EquiTrust as the issuer of the contract may for itself execute transaction(s) with Barclays in or relating to the Index in connection with the contract investors acquire the contract from EquiTrust and investors neither acquire any interest in the Index nor enter into any relationship of any kind whatsoever with Barclays upon making an investment in the contract. The contract is not sponsored, endorsed, sold or promoted by Barclays and Barclays makes no representation regarding the advisability of the contract or use of the Index or any data included therein. Barclays shall not be liable in any way to the Issuer, investors or to other third parties in respect of the use or accuracy of the Index or any data included therein.


Bloomberg Index Services Limited is the official index calculation and maintenance agent of the Index, an index owned and administered by Barclays. Bloomberg Index Services Limited does not guarantee the timeliness, accurateness, or completeness of the Index calculations or any data or information relating to the Index. Bloomberg Index Services Limited makes no warranty, express or implied, as to the Index or any data or values relating thereto or results to be obtained therefrom, and expressly disclaims all warranties of merchantability and fitness for a particular purpose with respect thereto. To the maximum extent allowed by law, Bloomberg Index Services Limited, its affiliates, and all of their respective partners, employees, subcontractors, agents, suppliers and vendors (collectively, the “protected parties”) shall have no liability or responsibility, contingent or otherwise, for any injury or damages, whether caused by the negligence of a protected party or otherwise, arising in connection with the calculation of the Index or any data or values included therein or in connection therewith and shall not be liable for any lost profits, losses, punitive, incidental or consequential damages.


The “S&P Multi-Asset Risk Control 5% Excess Return Index” and “S&P 500®” Indices (“Indices”) are products of S&P Dow Jones Indices LLC or its affiliates (“SPDJI”) and have been licensed for use by EquiTrust Life Insurance Company (“the Company”). Standard & Poor’s® and S&P® are registered trademarks of Standard & Poor’s Financial Services LLC (“S&P”); Dow Jones® is a registered trademark of Dow Jones Trademark Holdings LLC (“Dow Jones”); and these trademarks have been licensed for use by SPDJI and sublicensed for certain purposes by the Company. The products are not sponsored, endorsed, sold or promoted by SPDJI, Dow Jones, S&P, or their respective affiliates and none of such parties make any representation regarding the advisability of investing in such product(s) nor do they have any liability for any errors, omissions, or interruptions of the Indices.


EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.





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