Sales Week: Share renewal rate history on EquiTrust products to inspire confidence in clients

EQUITRUST STANDS OUT WITH RENEWAL RATE TRANSPARENCY

Tell clients about the importance of a strong renewal rate history

In your experience working with clients, you've likely heard questions about why the caps or participation rates on their fixed index annuity's (FIA's) crediting strategy changed from one contract year to the next. After all, renewal rates play a big role in ensuring your clients stay on track to reach their retirement goals.

At EquiTrust, we make renewal rate transparency a priority, providing more than a flashy, up-front rate. Your clients get a renewal rate they can count on as they plan for the future.

Strong renewal rates
At EquiTrust, we have a proven history of strong renewal rates, and it’s a history we're pleased to share. Want an example to show clients? Check out this flyer to see renewal rates over 14 years on our MarketPower Bonus Index^® Annuity.

What factors influence renewal rates on FIAs?

At the time your client purchases an EquiTrust FIA, the interest rate environment helps determine the caps or participation rates of the annuity. Renewal rates can be affected by:

• Option costs — An insurance company purchases options that hedge the index crediting strategies of the FIA. Changes in market volatility or short-term interest rates impact option costs, which affects where cap and participation rates are set at the time of renewal.
  

• Bond yields — Changing bond yields affect the rates at which a company can reinvest, which can then impact fixed rates, caps and participation rates upon renewal.

We make it easy to view renewal rate history for any
EquiTrust product from the date of contract issue. 

Join our upcoming webinar! 

Special offers

Earn an extra 1% on EquiTrust FIAs — including Bridge^®

Writing agents can earn an extra 1% commission on our simple, effective fixed index annuities (FIAs) for applications received through January 31, 2024. 

Premium bonus boost

We've increased premium bonuses by 2%¹ on select FIAs for a limited time. Help clients jumpstart their retirement income strategy with a bigger bonus! 

Paradise awaits!

Start qualifying now to join us in magnificent Turks & Caicos for our 2025 EquiTrust Producer Incentive Trip.

For a customized quote or to talk through renewal rates on our products, call 866-598-3694.