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SALES WEEK: SPL Sale Starts with Two Questions


Your weekly source for webinar information and registration, as well as effective sales ideas.

Sales Tip

Open the Door to Single Premium Life with Just
Two Questions


Clients with liquid assets may seek a more effective option for future medical expenses and wealth-transfer objectives.


Ask Two Questions

  1. “Do you have assets earmarked for children or grandchildren?”
  2. “Are these assets intended to cover the potential costs of a chronic illness?”

If "yes," you've just opened the door to single premium life, which features

  • Probate-free death benefits for loved ones
  • Living benefits rider included for health events
  • Index-linked, tax-deferred growth
  • No medical exam or test
  • Point of sale underwriting

WealthMax Bonus Life

5% Premium Bonus – No Vesting

Return of Premium Guarantee

MGA Commission: 8.0% ages 45-75, 7.5% ages 76-80. Trail Options!


WealthHorizon Life

Higher Rates for Greater Accumulation

Higher Face Amounts

MGA Commission: 9.0% ages 45-75, 8.5% ages 76-80. Trail Options!


Client-Approved Sales Presentations

Available in 3 formats: PDF, PowerPoint, Spiral-bound flip chart




Case-Study Flyers

Show your clients policy values at death and upon health issues – compared to alternative financial investments.

Case-Study Flyer – WealthMax Bonus Life

Case-Study Flyer – WealthHorizon Life


Illustrations, with Side-by-Side Product Comparisons

A customized illustration is an effective sales tool! A special feature allows you to compare EquiTrust products. When building an illustration, at the Product Selection page, select “Include side-by-side comparison.” On page two of the illustration, a Product Comparison shows guaranteed and non-guaranteed values for both products. To build an illustration, click here. Login is required. For more information about Life-product illustrations, click here.


UnderWRITE-NOW Processing – Point-of-Sale! Watch Video

Underwriting decisions are made at the point-of-sale, at the conclusion of a telephone interview with you and your client! Watch UnderWRITE-NOW Processing Video.


E-Applications for Faster Processing! Watch Video
Simplify the application process, avoid copying redundant information form after form and minimize errors with E-App! Watch E-App Video


Sales Tools

WealthMax Bonus Life

Client Brochure

Agent Guide


WealthHorizon Life

Client Brochure

Agent Guide


Questions? Call Sales Support
866-598-3694 or visit
the Agent Website at


Not available in all states. Policy and riders may vary by state. Policy must be in force at the time of death to pay a death benefit. Guarantees subject to the claims paying ability of the issuer. Withdrawals before age 59 1/2 may be subject to an additional 10% federal tax penalty. Accelerated Death Benefit rider provides payments in the event of either terminal illness or chronic illness, but not both. EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice. WealthMax Bonus Life Policy issued on Policy Form Series ICC19-ETL-IUL-2000(01-19) or ETL-IUL-2000(01-19), with riders ICC17-ETL-PBR(01-17), ICC19-ETL-MCSV(01-19), ICC17-ETL-FPW(01-17) and ICC11-ETL-ADBR(03-11). WealthHorizon Life Policy issued on Policy Form Series ICC19-ETLIUL-2000(01-19) or ETL-IUL-2000(01-19), with riders ICC17-ETL-FPW(01-17) and ICC11-ETL-ADBR(03-11). Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services. For Producer Use Only.





7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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