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SALES WEEK: Top 10 Reasons to Sell an LTC-FIA-Wellness Combo Product

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10 ways Bridge can help meet your clients’ unique needs

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If you’re like many agents we’ve heard from since we launched Bridge, you know there are plenty of reasons to share the benefits with the clients you help every day.


Need a refresher on the advantages of selling a combo product that brings together long-term care (LTC), a fixed index annuity (FIA) and a wellness program?

What is Bridge?
Bridge is a long-term care (LTC) solution combining an index-linked annuity and LTC benefits, plus a personalized wellness program with participation incentives.


Top 10 reasons to market Bridge to your clients

1. Long-term care benefits when they need them, Accumulation Value when they don’t


2. Plenty of index account options


3. Bridge can help your clients beat the high costs of free-standing LTC insurance


4. No one’s declined in underwriting


5. Easy claims with no receipts needed


6. Direct payment of LTC benefits — and the power to use them as they choose


7. NeverStopSM wellness program to proactively manage their health


8. Flexibility for optimal balance between LTC benefits and growth of Accumulation Value


9. Ability to earn additional LTC benefits through NeverStop participation


10. Boosts caregiver peace of mind

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Visit the Bridge microsite to learn more, run an illustration, complete an application, share client materials and more.


To get a customized quote or talk through the advantages
of Bridge for your clients, call (866) 598-3694. 

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EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services. For Producer Use Only. © 2022 EquiTrust Life Insurance. All Rights Reserved.




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West Des Moines, IA 50266

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