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SALES WEEK: Sales Tip on Single Premium Life


Your weekly source for effective sales ideas, as well as webinar information and registration.

Sales Tip

Open the Door to

Single Premium Life


Webinars This Week!


2 Questions Can Lead to a

Valuable Solution for Clients and

Attractive Sales for You



Do Your Clients’ Objectives Include:

• Grow estate to further benefit heirs?

• Preparation for the potential impact of chronic or terminal illness?


Consider this –

Many clients want to talk about their wealth-transfer plans…

Yet 58% of advisor clients have NEVER BEEN ASKED.*


And –

78% of clients claim a conversation about chronic illness expenses would be helpful…

But only 16% actually have the conversation.**


Start the Conversation – Two Questions

“Do you intend to earmark some assets for your children or grandchildren?”

“Are these assets positioned to help cover potential medical costs of a chronic illness?”


A Single Premium Life Policy May Be the Solution

• Guaranteed tax-free death benefit

• Tax-free access to Death Benefit for chronic illness (indemnity plan)

• Death Benefit and cash value growth through index-linked credits


WealthMax Bonus Life

5% Premium Bonus – No Vesting

Return of Premium Guarantee

MGA Commission: 8.0% ages 45-75, 7.5% ages 76-80. Trail Options!


WealthHorizon Life

Higher Rates for Greater Accumulation

Higher Face Amounts

MGA Commission: 9.0% ages 45-75, 8.5% ages 76-80. Trail Options!


Two Webinars This Week

Learn more about EquiTrust Single Premium Life Products – Register Now


Questions? Call Sales Support
866-598-3694 or visit
the Agent Website at


*Source: Medicare & You 2015 –

**Source: Genworth 2019 Cost of Care Survey, conducted by CareScout, June 2019 –


WealthMax Bonus Life Policy issued on Policy Form Series ICC19-ETL-IUL-2000(01-19) or ETL-IUL-2000(01-19). WealthHorizon Life Policy issued on Policy Form Series ICC19-ETL-IUL-2000(01-19) or ETL-IUL-2000(01-19). EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.





7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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