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3-2-1, Blast Off! Bridge by EquiTrust Launches Today!

Sales are open – New Bridge combo LTC-FIA product is LIVE!

Help clients age successfully while they protect and grow their assets


We’ve all heard, “We’ll cross that bridge when we come to it.” Today, we’ve come to it. Bridge is open for business!


We built Bridge to help you offer clients an innovative, new long-term care (LTC) solution — a product that offers LTC coverage when clients need it, and Accumulation Value when they don’t. And it’s National Long-Term Care Awareness Month, giving you a perfect way to bring Bridge to the table.

EquiTrust is the first annuity carrier to bring a product like this to market — LTC benefits and a robust wellness program, all on a fixed index annuity chassis!

Bridge tools and resources

Ready to cross the Bridge and share the benefits with clients? Start on the Bridge microsite. We’ve added new capabilities:

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Run an illustration

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Complete an application

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Get a calculator output for monthly and total LTC benefit

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Share client materials

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Plus! Learn about key product features, the NeverStopSM Wellness Program, rates, state approvals, licensing and CE requirements by state.



Bridge technology: Helping you go to market and meet client needs

Wednesday, Nov. 16 at 10:00 a.m. CST


Join us to get details about Bridge technology, including:

  • Microsite capabilities
  • New application and illustration system
  • Underwriting

Are you trained for Bridge?

Be sure to take part in EquiTrust product training. Check out the LTC licensing and continuing ed. (CE) requirements and  schedule training so you can sell ASAP.

1% Commission Special

Announcing a limited-time commission offer! As we launch our new Bridge product, we’re offering a 1% commission special for all applications received through March 31, 2023. No threshold, no hurdles, no waiting period. 


Want to know more about Bridge and how it can help your clients fill the LTC gap as they prepare for retirement? Give us a call at (866) 598-3694.

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Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services. For Producer Use Only. © 2022 EquiTrust Life Insurance. All Rights Reserved.




7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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