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MONTHLY OVERVIEW: October Updates, Recaps and Department News

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October 2022

Gear up to share our innovative, new Bridge product with your clients

We’re days away from a new way for you to bring value to clients with the launch of Bridge, a long-term care solution and science-based wellness program built on a fixed-index annuity chassis. Plus, November is Long-Term Care Awareness Month – a perfect way to start the conversation.

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Bridge advantages

  • Long-Term Care (LTC) Rider that can’t lapse1
  • Guaranteed underwriting approval2 for
    LTC coverage
  • Tax-free LTC benefits3
  • Growth potential
  • NeverStopSM Wellness Program from
    Assured Allies

Bridge launch schedule



Product training is up and running. Get ahead of the curve and be ready to sell on day one.


Nov. 1-14

Watch for the release of more tools to help you market Bridge to clients.



Launch of BRIDGE – available for sale!


Scan to get your Bridge toolkit today.

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News Briefs

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New Business Tip

Avoid this common NIGO
The Financial Needs Analysis form has two questions related to net worth – amount of liquid net worth and estimated total net worth. The answer for total net worth always needs to be equal to or higher than the amount of liquid net worth. The form also asks for types of current assets. This section must include the source of funds being used to purchase the annuity, and the value of the current assets should be included in the total net worth value provided.

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Pre-approved advertisements may be used as they appear on the website. No other copy revisions (other than inserting your contact information and company logo) can be made without prior approval from EquiTrust. For ad-usage tracking, please send a copy of the final ad or mailer (that includes your contact information) to EquiTrust. View pre-approved ads.
If you create your own ad featuring an EquiTrust product – whether a fully disclosed ad with product name and issuer identified, or a “blind ad” with product name and issuer not identified – the ad must be submitted to EquiTrust for review prior to use. Include how the ad will be distributed (e.g., name of publication), states in which it will be distributed, and date of distribution.

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Reminder! Submit Required Minimum Distributions (RMD) requests

Ensure RMD processing occurs before year-end by submitting all 2022 client RMD requests no later than 12/15/2022. Where are the RMD request forms? They’re available via the Agent Gateway under Forms & Supplies/Forms and on the Client Portal.

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RMDs for ineligible beneficiaries notice

According to IRS Notice 2022-53, ineligible beneficiaries – where the deceased died after their Required Beginning Date – may be required to begin taking RMDs in 2023. RMDs for 2021 and 2022 have been waived. Current clients or beneficiaries who may need to begin taking RMDs in 2023 will receive a letter from EquiTrust in 2023 informing them of this requirement.

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Holiday closings

Our offices will be closed to observe these November holidays:

Nov. 11            Veterans’ Day

Nov. 24-25      Thanksgiving

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Active Member


1. Guarantees subject to the claims-paying ability of EquiTrust Life Insurance Company. Rider terminates if Account Value is depleted by non-LTC withdrawals or surrender.

2. Must pass suitability requirements.

3. Subject to IRS daily maximum.


EquiTrust does not offer investment advice to any individual and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.

© 2022 EquiTrust Life Insurance. All Rights Reserved.




7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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