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NEWSWIRE: 5 More States Have Now Crossed over to Bridge

Sales are open – New Bridge combo LTC-FIA product is LIVE!


Approvals continue to roll in

Big news! Bridge can now be sold to clients in:

  • Arizona
  • Maine
  • New Mexico
  • South Carolina
  • Wisconsin

EquiTrust is the first annuity carrier to bring a product like this to market — LTC benefits and a robust wellness program, all on a fixed index annuity chassis. It offers LTC coverage when clients need it, and Accumulation Value when they don’t.

The Bridge microsite is packed with tools and resources

Visit the Bridge microsite to: 

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Get more familiar with
the product

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See licensing and CE requirements by state

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Access the Bridge New Business & Illustration System

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View and share marketing materials

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Download a calculator output for monthly and total LTC benefit

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Watch a video about the NeverStopSM Wellness Program


Are you trained for Bridge?


Be sure to take part in EquiTrust product training. Check out the LTC licensing and continuing ed. (CE) requirements and schedule training so you can sell ASAP.

1% Commission Special

Announcing a limited-time commission offer! As we launch our new Bridge product, we’re offering a 1% commission special for all applications received through March 31, 2023. No threshold, no hurdles, no waiting period. 


Want to know more about Bridge and how it can help your clients fill the LTC gap as they prepare for retirement? Give us a call at (866) 598-3694.

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Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services. For Producer Use Only. © 2022 EquiTrust Life Insurance. All Rights Reserved.




7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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