Skip to main content

Newswire: Bridge now open for business in CO

Newswire Header Image

BIG NEWS as approvals continue to roll in!

Now's the time — get ready to write business in Colorado. 

EquiTrust is the first annuity carrier to bring a product like this to market — LTC benefits and a robust wellness program, all on a fixed index annuity chassis. It offers LTC coverage when clients need it, and Accumulation Value when they don’t.

The Bridge microsite is packed with tools and resources

Visit the Bridge microsite and click on "Rates and State Approvals" to see a map of the states where Bridge is available. Plus, you can:

Underwriting Icon

Get more familiar with
the product

Underwriting Icon

See licensing and CE requirements by state

Underwriting Icon

Access the Bridge New Business & Illustration System

Underwriting Icon

View and share marketing materials

Underwriting Icon

Download a calculator output for monthly and total LTC benefit

Underwriting Icon

Watch a video about the NeverStopSM Wellness Program


Are you trained for Bridge?


Be sure to take part in EquiTrust product training. Check out the LTC licensing and continuing ed. (CE) requirements and schedule training so you can sell ASAP.

1% Commission Special

Bridge commission special

Reminder! We’re offering a 1% commission special for all Bridge applications received through March 31, 2023. No threshold, no hurdles, no waiting period. 


Want to know more about Bridge and how it can help your clients fill the LTC gap as they prepare for retirement? Give us a call at (866) 598-3694.

EquiTrust logo
NAFA logo

Active Member


Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © 2023 EquiTrust Life Insurance. All Rights Reserved.

0163-BRG-EM-NW (03-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

scroll to top of page