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Newswire: New Bridge® approvals — New Jersey, Hawaii, Rhode Island and Utah open for business

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Now's the time — get ready to write Bridge business in Hawaii, New Jersey, Rhode Island and Utah. 

EquiTrust is the first annuity carrier to bring a product like this to market — long-term care (LTC) benefits and a robust wellness program, all on a fixed index annuity chassis. Bridge offers LTC coverage when clients need it, and Accumulation Value when they don’t.

Bridge microsite — packed with tools and resources

Visit the Bridge microsite and click on "Rates and State Approvals" to see a map of the states where Bridge is available. Plus, you can:

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Get all the product details

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See licensing and continuing ed. (C.E.) requirements by state

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Access the Bridge New Business & Illustration System

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View and share marketing materials

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Download a calculator output for monthly and total LTC benefit

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Watch a video about the NeverStop Wellness Program

Are you trained for Bridge?


Be sure to complete the EquiTrust product training. Check out the LTC licensing and C.E. requirements to ensure you have the necessary state-required license and C.E. training so you can sell ASAP.

1% Commission Special

Earn Bridge Bucks cash bonus + take advantage of our extended commission special!

Earn up to an extra $4,500 on your next three issued cases of Bridge with our limited-time Bridge Bucks offer. Plus, we've extended our 1% commission special!


Want to know more about Bridge and how it can help your clients fill the LTC gap as they prepare for retirement? Give us a call at 866-598-3694.

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Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © 2023 EquiTrust Life Insurance. All Rights Reserved.

0632-BRG-EM-NW (09-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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