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Sales Tip: Compelling Reasons to Do Business With EquiTrust


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Sales Tip

Reasons to Do Business With EquiTrust



Ward's 50 Recognition – 5th Consecutive Year!
JUST IN! EquiTrust remains among the industry's top 50 life and health companies for financial performance.

Wards 50 Flyer
For 30 years, Ward has analyzed the financial performance of nearly 700 life-health companies. EquiTrust is recognized for outstanding financial results in the areas of safety, consistency, and performance over a five-year period (2015-2019).


Portfolio Quality
Over 92% of the investment portfolio is held in investment-grade holdings.*

Financial Overview


Company Ratings
BBB+ by Standard & Poor's (Good) and B++ by A.M. Best Company (Good).


Asset Growth

Since release of our first annuity in 2003, assets have grown to $20.7 billion.*

EquiTrust Corporate Brochure


Renewal-Rate Integrity

First-year rates may help MAKE the sale, but renewal rates help KEEP the sale! We're proud of our renewal-rate integrity!

• ChoiceFour Renewal Rates Flyer

• MarketValue Index Renewal Rates Flyer


Now in our fifth year of Magic Johnson Enterprises majority ownership, MJE owns a growing and diversified portfolio of companies. 


Competitive Products
Simple, client-friendly fixed annuities and life insurance continue to offer rates which compete among the best in the industry.

All-Product Summary – Annuities
All-Product Summary – Life Insurance


Technology Platform
We give you the technology to both sell remotely and operate efficiently. 

• New and improved Agent Gateway Website

• Online Illustrations

• E-Applications - Watch 3-minute E-App video; Printable E-App flyer

• Agent Mobile App - Printable flyer


Sales Support
Our highly-trained, sales team will take the time to answer your questions, and help you make the sale!

Learn More
2020 Letter of Financial Condition

*Assets and portfolio holdings as of 12/31/19.


Questions? Call Sales Support
866-598-3694 or visit
the Agent Website at


EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.





7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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