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SALES WEEK: 10% Premium Bonus Index Annuity – No Vesting


Energize Your Clients' Assets: 10% Premium Bonus


Immediately Added to Accumulation
Value – No Vesting!


MarketPower Bonus Index Annuity

A single premium fixed index deferred annuity with a 10% Premium Bonus on first-year premiums, an income benefit rider option, and index accounts linked to Barclays Focus50 Index and S&P MARC 5% Excess Return Index. Features a 14-year design in most states, and 10-year variation in 17 states.


Unique Opportunity in 17 States

A 10-Year design variation (available in AK, CT, DE, ID, IL, MN, MT, NJ, NV, OH, OK, OR, PA, TX, UT, VT and WA) features lower surrender charges: 17%, 15%, 14%, 12%, 10%, 9%, 7%, 5%, 3% and 1%. In all other approved states, MarketPower Bonus Index features a 14-year surrender schedule (20, 20, 19, 19, 18, 17, 16, 14, 12, 10, 8, 6, 4 and 2%). Product not available in California and New York. 


For Many Index Annuity Buyers, a Premium Bonus Has Its Place!

An index annuity with a premium bonus may make good sense for clients who:

  • May benefit from penalty-free access for wealth transfer, annuitization or income rider withdrawals
  • Seek higher penalty-free withdrawals as a bridge to Social Security
  • Seek recovery from an underperforming product
  • Anticipate modest market results going forward

Sales Flyer! Bonus vs Non-Bonus Comparison – click here

Non-bonus index annuities typically feature higher rates for greater long-term accumulation potential. A bonus index annuity gives buyers an early boost on accumulation values. See the historical growth of 10% bonus with a 3% point-to-point cap compared to no bonus and 5% point-to-point cap, for both the best and worst S&P 500 10-year periods for the past 20 years.


MarketPower Bonus Index Features Include

  • 0-75 Applicant Ages – No Commission Reduction
  • MGA Commission 8% (7% in 10-year-variation states)
  • Nursing Home Waiver – 100% Account Value
  • Terminal Illness Rider – 75% of Account Value
  • Optional Income Rider with Chronic Illness Doubler
  • Risk-Control Indices: Barclays Focus50 Index and S&P MARC 5% Excess Return Index

Sales Resource

Agent Guide – MarketPower Bonus Index

Client Brochure – MarketPower Bonus Index

Advantages of Index Annuity Downside Protection Flyer

Index Annuity Sales Presentation

Preapproved Advertising

EquiTrust Index Annuities Overview

View the EquiTrust Annuity All Product Summary


Questions? Call Sales Support
866-598-3694 or visit
the Agent Website at


Contract issued on Contract Form Series ICC18-ET-MP10-2000(05-18) or ET-MPP-2000(02-05). Riders issued on Form Series ICC16-ETIBR-FIXED(07-16) or ET-IBR(06-08); ICC17-ET-IBR-ER-A(04-17) or ETIBR-ER-A(04-17); ICC17-ET-FIXED-MVA(02-17); ICC18-430-NHW(06-18) or 430-NHW(08-03); and ICC16-ET-TI(10-16) or ET-TI(10-16). Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services. For Producer Use Only.





7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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