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Sales Week: Boost Bridge® sales with these useful tech tools

Sales are open – New Bridge combo LTC-FIA product is LIVE!


Bridge by EquiTrust can help your clients close long-term care coverage gaps

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Plenty of agents around the country are building Bridge into their client conversations. That’s because Bridge can help clients get guaranteed1 long-term care (LTC) coverage, even if they’ve had health issues. Everyone's approved for Bridge LTC benefits.2

Bridge combines an index-linked annuity with long-term care coverage, plus the personalized NeverStopSM Wellness Program.

Bridge tools and resources

By offering state-of-the-art technology to help you promote and sell Bridge, we make it easy to do business with us.

The Bridge microsite is your one-stop-shop for anything and everything Bridge.

Tools you can access from the microsite include:

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Illustration and application system — Click on “New Business/Illustrations” in the top navigation bar to get to the Bridge New Business & Illustration System, where you can create an illustration, complete a product application or begin the underwriting process for a client. You and your clients can even use an E-Signature to sign the application.

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Calculator — Using the Bridge calculator, you can download client results for monthly and total long-term care benefit, Coverage Ratio and initial premium.

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Assured Digital Underwriting — Underwriting is completed by video in 30 minutes or less. You can begin the process via the Bridge New Business & Illustration System.

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Licensing and training — All agents signing annuity applications must complete specific training and licensure prior to soliciting sales. Get to the requirements by clicking “Licensing & Training” in the top navigation bar.

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Marketing materials — We’ve created many Bridge materials you can use to learn about and promote the product. View and download agent materials or electronically share client materials from the microsite.

Have questions about these tools? Check out the Bridge Technology FAQ.

1% Commission Special

Earn Bridge Bucks cash bonus + take advantage of our extended commission special

Earn up to an extra $4,500 on your next three issued cases of Bridge with our limited-time Bridge Bucks offer. Plus, we've extended our 1% commission special!


To get tips on using Bridge technology or get a customized quote, call 866-598-3694.

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1 Guarantees are subject to the claims-paying ability of EquiTrust Life Insurance Company.

2 Must pass suitability requirements.


Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © 2023 EquiTrust Life Insurance. All Rights Reserved.

0698-BRG-EM-SW (10-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266


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