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Sales Week: Bridge® advantages differentiate it from traditional LTC insurance

Sales Week


Clear-cut advantages for you and
your clients

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Bridge® by EquiTrust offers your clients access to tax-free long-term care (LTC) benefits.1


In fact, Bridge® is a viable alternative to traditional LTC insurance. Let's look at some important differences between the two types of products.

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Traditional LTC insurance

Field underwriting

No field underwriting, no prescription checks, no medical records, no exam

Long checklist of questions, health and personal history, medical evidence, exams

Approval for LTC coverage

Everyone’s approved in underwriting for benefits under the LTC Rider2, and the process is quick

47% of applicants age 70 to 75 are either declined or deferred; 38.2% age 65 to 69 are declined3

Retirement income potential

LTC benefits when your clients need them, Accumulation Value when they don’t

No retirement income potential

Wellness program

Bridge® offers the NeverStopSM Wellness Program; ongoing participation can result in increased LTC benefit amounts

Not generally offered on traditional LTC policies


Easy, no-receipt indemnity claims process

Long claim forms, plus the submission of invoices and receipts for reimbursement on covered expenses listed in the contract

For more details about the advantages of Bridge® over traditional LTC insurance, download this flyer. And check out the webinar recording linked below.


Bonus vs non flyer
1% commission special + Bridge Bucks

Earn Bridge® Bucks cash bonus + take advantage of our extended commission special!

Earn up to an extra $4,500 on your next three issued cases of Bridge® with our limited-time Bridge® Bucks offer. Plus, we've extended our 1% commission special!

Happy 4th of July

Independence Day closure

EquiTrust offices will close on Monday, July 3 at 2:00 p.m. to observe Independence Day, and will reopen on Wednesday, July 5.

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Check out our webinar recording

Bridge® — Clear-cut advantages over traditional LTC insurance

Hear more about the top selling points of Bridge® over traditional long-term care (LTC) insurance.

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Your one-stop shop for everything Bridge®

Access everything you need to learn about, market and sell Bridge®.


Have a question about the advantages of Bridge®? Call us at 866-598-3694.

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Active Member


1 Subject to daily IRS maximum.

2 Must pass suitability requirements.

3 American Association for Long-Term Care Insurance (2022 survey);; accessed 6/22/2023.


Bridge® contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStopSM Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © EquiTrust 2023. All Rights Reserved.

0441-BRG-EM-SW (07-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266


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