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For Producer Use Only
Sales Week: Bridge® advantages differentiate it from traditional LTC insurance
SIDE BY SIDE, BRIDGE® WINS OVER TRADITIONAL LTC INSURANCE
Clear-cut advantages for you and your clients
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Bridge® by EquiTrust offers your clients access to tax-free long-term care (LTC) benefits.1
In fact, Bridge® is a viable alternative to traditional LTC insurance. Let's look at some important differences between the two types of products.
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Benefit
Bridge®
Traditional LTC insurance
Field underwriting
No field underwriting, no prescription checks, no medical records, no exam
Long checklist of questions, health and personal history, medical evidence, exams
Approval for LTC coverage
Everyone’s approved in underwriting for benefits under the LTC Rider2, and the process is quick
47% of applicants age 70 to 75 are either declined or deferred; 38.2% age 65 to 69 are declined3
Retirement income potential
LTC benefits when your clients need them, Accumulation Value when they don’t
No retirement income potential
Wellness program
Bridge® offers the NeverStopSM Wellness Program; ongoing participation can result in increased LTC benefit amounts
Not generally offered on traditional LTC policies
Claims
Easy, no-receipt indemnity claims process
Long claim forms, plus the submission of invoices and receipts for reimbursement on covered expenses listed in the contract
For more details about the advantages of Bridge® over traditional LTC insurance, download this flyer. And check out the webinar recording linked below.
Earn Bridge® Bucks cash bonus + take advantage of our extended commission special!
Earn up to an extra $4,500 on your next three issued cases of Bridge® with our limited-time Bridge® Bucks offer. Plus, we've extended our 1% commission special!
Bridge®contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStopSMWellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.
