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Sales Week: Bridge by EquiTrust — guaranteed approval for LTC benefits

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April is National Financial Literacy Month, and there's no better time to talk to your clients about the benefits of preparing for the future. That includes offering up solutions to help them manage long-term care expenses. Bridge® can help. 

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What is Bridge®?

Bridge® is a unique long-term care (LTC) solution that combines LTC benefits and the NeverStopSM Wellness Program, all on a fixed index annuity (FIA) chassis.

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Help clients bridge the LTC gap

Like most agents, you probably have clients who have been denied LTC insurance for health reasons. Bridge® was built as a way for you to offer clients an LTC solution when they need it. It's one way you can help your clients fill gaps in coverage.

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Quick, easy underwriting — and no one's declined

Your clients may feel overwhelmed by the LTC underwriting process. Good news — the Assured Digital Underwriting process for Bridge® is quick and easy, and no one will be declined for LTC coverage. Plus, no medical or prescription records are required.


There are three underwriting classes: Secure, Standard and Preferred. Anyone who elects to skip underwriting will automatically be placed in the Secure class. Or, if they qualify for Standard or Preferred, their premium dollars purchase a higher LTC benefit amount.

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Visit the Bridge microsite to learn more about Bridge®. Scroll down to “Marketing Materials” to view the Bridge® Agent Underwriting Guide.


Webinar Wednesday

BRIDGE® — Guaranteed approval for long-term care benefits

Wed, Apr 19, 2023 10:00 a.m. - 11:00 a.m. CDT

We'll cover:

  • Key benefits and features of Bridge® by EquiTrust
  • How the underwriting process works — no one is declined
  • Long-term care Coverage Ratio
  • And more!


Internal transfer program

Retain and reposition business — and earn full compensation — with our internal transfer program. All EquiTrust traditional fixed and fixed index annuities outside of their surrender period can be transferred to any product currently offered by EquiTrust, with the exception of Confidence Income®

Inherited and Stretch IRA business

Did you know EquiTrust accepts both Inherited and Stretch IRAs for new sales?

Call Sales Support at (866) 598-3694 to get more details.


To talk through the Bridge® Assured Digital Underwriting process, call us (866) 598-3694. 

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Contract issued on Form Series ICC12-ET-EIA-2000(11-21) or ET-EIA-2000(12-21). Riders issued on ICC17-ET-FIXED-MVA(02-17); ICC18-430-NHW(06-18) or 430- NHW(08-03); ICC16-ET-TI(10-16) or ET-TI(10-16). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21).


EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © EquiTrust 2023. All Rights Reserved.

0201-BRG-EM-SW (04-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266


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