Skip to main content

Sales Week - Bridge: LTC benefits with no field underwriting — Register for our webinar

Salesweek header image


Bridge underwriting is simple — and everyone passes

Mature woman on a run image

Ask long-term care insurance agents what the most challenging aspect of the job is, and they’ll likely tell you it’s the field underwriting. That’s because standalone coverage is hard to get.


But what if you could offer long-term care coverage with NO field underwriting? You can — with Bridge by EquiTrust! 


What is Bridge?
Bridge is a unique long-term care (LTC) solution that combines LTC benefits and the NeverStopSM Wellness Program, all on a fixed index annuity (FIA) chassis.

Checklist Icon

Put away the checklist

No need to go through a checklist of “yes this” and “not that” with your clients. With Bridge, no field underwriting means there are no restrictions on height and weight, no prescription checks and no physician statements required.

When it comes to Bridge underwriting:

  • It’s quick, simple and digital.
  • There are no medical exams.
  • Approval is guaranteed for LTC benefits — no one is declined.
  • It starts with five pre-screening questions.
  • Your clients can even choose to skip underwriting and be placed in the Secure class.

See what your clients can expect from the Bridge Assured Digital Underwriting process.

Digital Underwriting Agent Guide

Webinar Wednesday

The unique position of Bridge in the LTC insurance marketplace

Join us this Wednesday for an exclusive webinar hosted by Jeff Barnes, EquiTrust Regional Vice President, with special guest Ramona Neal, President of Living Benefit Review. Her company offers independent, competitive intelligence services regarding LTC insurance solutions. She’ll provide her perspective on the unique position of Bridge by EquiTrust in the LTC insurance marketplace.

Wed., Mar. 22

10:00 a.m. CDT

Ramona Neal headshot
Jeff Barnes headshot
1% Commission Special Bug

Bridge special

We’re extending our 1% commission special for all Bridge applications received through June 30, 2023. No threshold, no hurdles, no waiting period.


Want to know more about the simplicity and convenience of Bridge underwriting?

Call us at (866) 598-3694.

EquiTrust logo
NAFA logo

Active Member


Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © 2023 EquiTrust Life Insurance. All Rights Reserved.

0151-BRG-EM-SW (03-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

scroll to top of page