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Sales Week: Building retirement strategies without considering LTC costs? Time to reconsider.

Sales are open – New Bridge combo LTC-FIA product is LIVE!


Planning for LTC expenses is vital in a comprehensive retirement strategy

Mature couple looking at their expenses image

During Long-Term Care Awareness Month — and all year long — it's important to remember there’s a 70% chance that a person who’s 65 today will rely on LTC services in their lifetime1. And LTC can be costly.


Your clients’ retirement strategies may fall short if they don’t include solutions to manage LTC expenses. Bridge by EquiTrust is one way you can help them fill gaps in coverage. It provides LTC benefits when clients need them, and retirement savings when they don’t.

Bridge® combines a fixed index annuity with long-term care coverage, plus the NeverStopSM Wellness Program. Visit the Bridge microsite for everything you need to market and sell Bridge.

As the U.S. continues to lose nursing homes, with 600 fewer now than six years ago2, a flexible solution that provides options can help. Bridge offers indemnity-based benefits with direct payments and easy claims — no receipts or invoices are required. And everyone’s covered3 for LTC benefits.


See our article in Aspire magazine

Get supporting statistics and learn more about positioning LTC within a comprehensive retirement strategy. Check out “How to strengthen retirement plans using LTC” by Heather Kane, EquiTrust’s Vice President of Sales and Marketing, in Aspire magazine.

1% Commission Special

Earn Bridge Bucks cash bonus + take advantage of our extended commission special

Earn up to an extra $4,500 on your next three issued cases of Bridge with our limited-time Bridge Bucks offer. Plus, we've extended our 1% commission special!


Qualify for the ultimate island adventure in magnificent Turks & Caicos!

The top 40 producers meeting production requirements will qualify for a world-class travel incentive from EquiTrust to sunny Turks & Caicos.

Turks & Caicos EquiTrust Producer Incentive Trip 2025 logo

The qualification period for this incentive runs from November 1, 2023 through October 31, 2024. Eligible business must be issued by November 15, 2024. The minimum production requirement is $5 million in production credit in 5 or more cases on eligible business. All currently offered EquiTrust products are eligible.


Want to talk about how Bridge by EquiTrust can help your clients manage LTC costs in retirement? Call us at 866-598-3694.

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1; How Much Care Will You Need?; U.S. Department of Health & Human Services


2 Kamp, Jon, et. al; The Wall Street Journal; 8/23/23;; accessed 10/12/23.


3 Must pass suitability requirements.


Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © 2023 EquiTrust Life Insurance. All Rights Reserved.

0718-BRG-EM-SW (11-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266


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