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Sales Week: For Bridge clients, healthy actions = more LTC benefit dollars

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We’re in the early phase of a time span — between 2015 and 2065 — during which the number of older Americans with physical or cognitive disabilities is predicted to grow by almost 150%.1


That means it’s likely the need for long-term care (LTC) will continue to increase over time.

Bridge by EquiTrust combines an index-linked annuity and long-term care benefits, plus the NeverStopSM Wellness Program.

The NeverStopSM Wellness Program helps address this in two ways:

Reduces the likelihood of needing LTC:

  • Provides a personalized plan, coaching and wellness services to help empower clients to proactively manage their health by taking the right actions at the right times based on their individual needs.

Increases LTC benefit dollars available when the need arises:

  • Participation helps clients earn Wellness Credits, which increase the long-term care Benefit Base at the time of claim.

Webinar today

Bridging The Gap Webinar Series Encore

How does it work?

Join us today, Jan. 17 at 10:00 a.m. CST, for our How can clients build Bridge Wellness Credits? webinar.


Want to know more about Bridge by EquiTrust? Visit the Bridge microsite today.


To connect with a member of our Sales Support team, call (866) 598-3694.

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1Rubin, Emma; Consumer Affairs; “Long-term care statistics”; statistic by National Center for Health Statistics; 01/27/2022;; accessed 01/09/2023.


Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © 2023 EquiTrust Life Insurance. All Rights Reserved.


0010-BRG-EM-SW (01-23)



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West Des Moines, IA 50266

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