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SALES WEEK: Inflation, Market Volatility and the Power of the FIA

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Offer downside protection to your clients — with an EquiTrust FIA

It’s all over the news — inflation, market volatility, high interest rates, increased consumer prices. There’s a lot of financial uncertainty in the air, and your clients may be looking for protected ways to meet their goals for retirement.


We can help you be the champion they’re looking for during tough economic times. Fixed index annuities (FIAs), like the variety of options from EquiTrust, are designed to offer:

  • Upside growth potential
  • Downside protection
  • Guaranteed2 minimum rate of return
  • Liquidity
  • Tax advantages

The U.S. inflation rate was 8.20% as of Sept. 2022, compared to 8.26% the previous month and 5.39% last year. This is significantly higher than the long-term average of 3.27%.1 

Plus, products with our optional Income Benefit Rider (IBR) provide income for life, even if the annuity’s Accumulation Value declines to zero, assuming no excess withdrawals. An FIA can help ensure your clients have the money they need to enjoy retirement.


Use this piece with clients to demonstrate the power of FIAs and their downside protection in times of market loss and volatility.

Index Annuities Eliminate The Stress Flyer
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November is National Long-Term Care (LTC) Awareness Month — perfect timing to coincide with the launch of Bridge by EquiTrust in select states. Bridge is our new fixed indexed-linked annuity with long-term care coverage — plus a robust, science-based wellness program. Visit the Bridge microsite to learn more and see where it’s available, or ask us about this innovative way to help your clients plan for a secure, healthy future.


We’ve extended our MarketPower Bonus and MarketTen Bonus 9% Rollup Rate special offer through Dec. 31, 2022.


To get a customized quote or learn more about how EquiTrust FIAs can help you offer clients protection from inflation and market losses, call (866) 598-3694.

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1. US Inflation Rate;,long%20term%20average%20of%203.27%25; accessed 11/8/2022.

2. Guarantees are subject to the claims-paying ability of EquiTrust Life Insurance Company.


EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services. For Producer Use Only. © 2022 EquiTrust Life Insurance. All Rights Reserved.




7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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