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SALES WEEK: Long-term Care Coverage for Everyone

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What is Bridge?

Bridge is a unique long-term care (LTC) solution that combines LTC benefits and the NeverStopSM Wellness Program, all on a fixed index annuity (FIA) chassis.

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Help clients bridge the LTC gap

Like most agents, you probably have clients who have been denied LTC insurance for health reasons. Bridge was built as a way for you to offer clients an LTC solution when they need it. Bridge is one way you can help your clients fill gaps in coverage.

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Simple underwriting with guaranteed issue

Your clients may feel overwhelmed by the LTC underwriting process. Good news — the Assured Digital Underwriting process for Bridge is quick and easy, and no one will be declined for LTC coverage. Plus, no medical or prescription records are required.


There are three underwriting classes: Secure, Standard and Preferred. Anyone who elects to skip underwriting will automatically be placed in the Secure class. Or, if they qualify for Standard or Preferred, their premium dollars purchase a higher LTC benefit amount.


Upcoming webinars

Bridge by EquiTrust Webinar Series Encore Banner
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Bridge Assured Digital Underwriting —
What clients can expect

Jan. 24

10:00 a.m. CST

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Visit the Bridge microsite to learn more about Bridge. Scroll down to “Marketing Materials” to view the Bridge Agent Underwriting Guide.


To talk through the Bridge Assured Digital Underwriting process, call us (866) 598-3694. 

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Contract issued on Form Series ICC12-ET-EIA-2000(11-21) or ET-EIA-2000(12-21). Riders issued on ICC17-ET-FIXED-MVA(02-17); ICC18-430-NHW(06-18) or 430- NHW(08-03); ICC16-ET-TI(10-16) or ET-TI(10-16). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21).


EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © EquiTrust 2023. All Rights Reserved.


0012-BRG-EM-SW (01-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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