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Sales Week: Simple technology to boost Bridge sales — register for our webinar to see a demo!

Sales are open – New Bridge combo LTC-FIA product is LIVE!


Bridge can help your clients close long-term care coverage gaps

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We launched Bridge last fall, and we’ve heard plenty of agents around the country are building it into their client conversations. That’s because Bridge can help clients get guaranteed1 long-term care coverage, even if they’ve had health issues. No one is declined for coverage.

Bridge combines an index-linked annuity with long-term care coverage, plus the personalized NeverStopSM Wellness Program.

Bridge tools and resources

By offering state-of-the-art technology to help you promote and sell Bridge, we make it easy to do business with us.

The Bridge microsite is your one-stop-shop for anything and everything Bridge.

Tools you can access from the microsite include:

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Illustration and application system — Click on “New Business/Illustrations” in the top navigation bar to get to the Bridge New Business & Illustration System, where you can create an illustration, complete a product application or begin the underwriting process for a client. You and your clients can even use an eSignature to sign the application.

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Calculator — Using the Bridge calculator, you can download client results for monthly and total long-term care benefit, Coverage Ratio and initial premium.

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Assured Digital Underwriting — Underwriting is completed by video in 30 minutes or less. You can begin the process via the Bridge New Business & Illustration System.

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Licensing and training — All agents signing annuity applications must complete specific training and licensure prior to soliciting sales. Get to the requirements by clicking “Licensing & Training” in the top navigation bar.

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Marketing materials — We’ve created many Bridge materials you can use to learn about and promote the product. View and download agent materials or electronically share client materials from the microsite.

Have questions about these tools? Check out the Bridge Technology FAQ.



Bridge — Simple tools to help you make the sale

We’ll discuss and demo the tools and technology you can use to offer Bridge to your clients.


Wed., Feb. 22, 2023

10:00 a.m. CST

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1% Commission Special

Bridge commission special

There’s still time! We’re offering a 1% commission special for all Bridge applications received through March 31, 2023. No threshold, no hurdles, no waiting period.



To get tips on using Bridge technology or get a customized quote, call (866) 598-3694.

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1 Must pass suitability requirements. Guarantees are subject to the claims-paying ability of EquiTrust Life Insurance Company.


Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © 2023 EquiTrust Life Insurance. All Rights Reserved.

0047-BRG-EM-SW (02-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266


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