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Sales Week: What sets Bridge® apart from traditional LTC insurance? Register for our webinar

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Valuable differentiators for you and your clients


Bridge® by EquiTrust can help your clients prepare for potential long-term care (LTC) costs, but it’s not like traditional LTC coverage. They’re not even in the same ballpark!

What is Bridge®?
Bridge combines a fixed index annuity with a Long-Term Care Rider and the NeverStopSM Wellness Program.


What makes Bridge® so special?

  • No field underwriting
  • Guaranteed1 approval for LTC coverage
  • Growth potential
  • Robust wellness program
  • Tax-free LTC2 benefits
  • Easy, no-receipt claims

For more details about all these advantages, check out this flyer. Get even more specifics by attending our upcoming Bridge® webinar — register below!

IBR flyer

Webinar Wednesday

Register today!


Bridge® — Clear-cut advantages over traditional LTC insurance

We hope to see you this Wednesday as we discuss the top selling points of Bridge® over traditional long-term care (LTC) insurance.


Wed., May 3

10:00 a.m. Central


Your one-stop shop for everything Bridge®

Did you know you can access everything you need to learn about, market and sell Bridge® on the Bridge® microsite?

  • Webinars
  • Licensing and training
  • Marketing materials
  • FAQs
  • New Business & Illustration system (including underwriting)
  • Rates and state approvals
  • LTC calculator



Have questions about the advantages of Bridge®? Call us at (866) 598-3694.

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Active Member


1 Must pass suitability requirements.

2 Subject to daily IRS maximum.


Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. For Producer Use Only. © EquiTrust 2023. All Rights Reserved.

0293-BRG-EM-SW (05-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266


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