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MONTHLY OVERVIEW: February updates, recaps and department news

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February 2023 

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Annuity rates rise

This Valentine’s Day, we announced new rates on our Certainty Select® MYGA, ChoiceFour® traditional fixed annuity and Confidence Income® SPIA. The new rates apply to contracts with effective dates on or after February 14, 2023.


Everything for Bridge in one place

Bridge is here and we've heard a lot of agents are recommending it to their clients. Get all the info you need to sell this innovative fixed index annuity with Long-Term Care Rider on the Bridge microsite.

On the microsite, you can:

  • Run an illustration
  • Get a calculator output for LTC benefits
  • Complete an application
  • Share client materials
  • Learn about licensing, training and state approvals
  • And more!
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Bridge commission special

Reminder! We’re offering a 1% commission special for all Bridge applications received through March 31, 2023. No threshold, no hurdles, no waiting period. 

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News Brief

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Tax season is coming

Be sure to let your clients know they’ll soon be receiving IRS Form 5498 in the mail. IRS Form 5498 is the form on which IRA, SEP, SIMPLE and Roth contributions (including rollovers and Roth conversions) are reported to the IRS. Paper forms to IRA holders are mailed in May prior to our submitting information to the IRS in June.

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Submit advertising for approval

Keep in mind that pre-approved advertisements may be used as they appear on the Agent Gateway. No other copy revisions (other than inserting your contact information and company logo) can be made without prior approval from EquiTrust. For ad-usage tracking, please send a copy of the final ad or mailer (that includes your contact information) to EquiTrust. Visit the Agent Gateway and click on Advertising to view pre-approved ads.

If you create your own ad featuring an EquiTrust product – whether a fully disclosed ad with product name and issuer identified, or a “blind” ad with product name and issuer not identified – the ad must be submitted to EquiTrust for review prior to use. Include how the ad will be distributed (e.g., name of publication), states in which it will be distributed and date of distribution.

Send your ad for quick review and approval to Sara Prehm at [email protected] or Susan Andersen at [email protected].

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EquiTrust does not offer investment advice to any individual and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. 

© 2023 EquiTrust Life Insurance. All Rights Reserved.

0060-GEN-EM-MO (02-23)



7100 Westown Pkwy Suite 200
West Des Moines, IA 50266


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