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SALES WEEK: Sales Tip – Return of Premium Protects Your Blind Spot


Your weekly source for effective sales ideas, as well as webinar information and registration.

Sales Tip

Check Your Blind Spot


Return of Premium Guarantee helps protect against unforeseen financial challenges


68% of Americans experienced a financial setback in 2020 due to the pandemic

Fidelity Investments’ 2021 Financial Resolutions Study, October, 2020 



During unsettled times like these, financial surprises can pop up out of nowhere. Concerns about job security, income and the markets have paralyzed many. As the importance of liquidity has escalated, many have turned skittish about financial decisions, and are taking a “wait-and-see” approach.   


You can offer such a guarantee!


Return of Premium Guarantee

In the event of a full surrender, the owner will receive no less than the paid premium, less any partial withdrawals taken.


Available with Two EquiTrust Products!

MarketTen Bonus Index Annuity – 6% Premium Bonus on All Premiums Years 1-5,
Surrender Schedule

WealthMax Bonus Life – Single Premium Index Life Insurance, 5% Premium Bonus,

  10-year Surrender Schedule. ROP is termi­nated in the event of a policy loan or upon

  election of any Accelerated Death Benefits.




MarketTen Bonus Index Annuity              

Agent Guide

Client Brochure

Index Annuity Sales Presentation

Annuity Products Summary


WealthMax Bonus Life

Agent Guide

Client Brochure

SPL Sales Presentation

Life Products Summary


Questions? Call Sales Support
866-598-3694 or visit
the Agent Website at


EquiTrust does not offer investment advice to any individual or agent and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.





7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

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