Sales Week: Your jam-packed guide to everything Bridge® — with links

EVERYTHING YOU NEED TO SHARE BRIDGE^® AND CLOSE THE SALE 

Webinars and videos and marketing materials, oh my!

Bridge^® by EquiTrust provides agents across the country with an innovative way to help clients bridge the long-term care (LTC) coverage gap. It’s approved in 39 states — and counting! 

We continue to offer new resources to make Bridge^® easy to share and sell. Here’s your Bridge^® toolkit.

Your one-stop shop

Visit the Bridge^® microsite to learn about the product and access all the tools and resources.

Bridge^® microsite

Rates and state approvals

Available at a glance!

Rates and state approvals

Licensing and continuing education (C.E.) requirements

Get state licensing and C.E. requirements to solicit Bridge^®.

Licensing and C.E.

Agent Gateway product page

Find a quick overview of all the important details on the Agent Gateway.

Bridge^® product page

FAQs

Get answers to frequently asked Bridge^® general and technology questions.

Bridge^® FAQs

NeverStop^SM Wellness Program

Did you know Wellness Credits can result in increased LTC benefits? Watch this client-approved video to learn about this and other advantages of the NeverStop^SM Wellness Program!

NeverStop^SM video

LTC benefit calculator

The calculator tools allows you to quickly solve for your clients’ monthly LTC benefit, Coverage Ratio or initial premium.

Bridge^® calculator

What is Bridge^®?

Check out the “What is Bridge^®?” agent-only video to learn more about the advantages of Bridge^®.

What is Bridge^® video

Webinar replays

We’ve created a library of webinars you can access on demand to learn about various aspects of Bridge^®.

Bridge^® webinars

Assured Digital Underwriting

The underwriting section of the microsite explains the digital underwriting process, and includes an agent demo video so you can see what to expect when your client joins an underwriting session.

Bridge^® underwriting

Marketing materials

Visit the microsite to access all our agent and client marketing materials.

• Agent materials include agent guides, reference sheets, product-positioning concepts and case studies.

• For clients, select your Bridge^® client’s state and see all the state-approved materials, including two product brochures, need-explanation pieces, case studies, overview videos and, in many states, pre-approved ads.

Bridge^® marketing materials

New Business & Illustration System

When you’re ready to schedule or complete a digital underwriting evaluation, run an illustration or start a Bridge^® application, get to the Bridge^® New Business & Illustration System via the top navigation on the Bridge^® microsite.

Earn Bridge^® Bucks cash bonus + take advantage of our extended commission special!

Earn up to an extra $4,500 on your next three issued cases of Bridge^® with our limited-time Bridge^® Bucks offer. Plus, we've extended our 1% commission special!

Want to know more about all the available Bridge^® resources?

Call Sales Support at 866-598-3694.

866.598.3694 • [email protected] • Agents.EquiTrust.com.

¹ Must meet suitability requirements.

Bridge^® contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop^SM Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.

EquiTrust.com. For Producer Use Only. © EquiTrust 2023. All Rights Reserved.

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www.EquiTrust.com