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For Producer Use Only
Sales Week: Your jam-packed guide to everything Bridge® — with links
EVERYTHING YOU NEED TO SHARE BRIDGE® AND CLOSE THE SALE
Webinars and videos and marketing materials, oh my!
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Bridge® by EquiTrust provides agents across the country with an innovative way to help clients bridge the long-term care (LTC) coverage gap. It’s approved in 39 states — and counting!
We continue to offer new resources to make Bridge® easy to share and sell. Here’s your Bridge® toolkit.
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GETTING STARTED
Your one-stop shop
Visit the Bridge® microsite to learn about the product and access all the tools and resources.
Did you know Wellness Credits can result in increased LTC benefits? Watch this client-approved video to learn about this and other advantages of the NeverStopSM Wellness Program!
The underwriting section of the microsite explains the digital underwriting process, and includes an agent demo video so you can see what to expect when your client joins an underwriting session.
Visit the microsite to access all our agent and client marketing materials.
Agent materials include agent guides, reference sheets, product-positioning concepts and case studies.
For clients, select your Bridge® client’s state and see all the state-approved materials, including two product brochures, need-explanation pieces, case studies, overview videos and, in many states, pre-approved ads.
When you’re ready to schedule or complete a digital underwriting evaluation, run an illustration or start a Bridge® application, get to the Bridge® New Business & Illustration System via the top navigation on the Bridge® microsite.
SPECIAL OFFER
Earn Bridge® Bucks cash bonus + take advantage of our extended commission special!
Earn up to an extra $4,500 on your next three issued cases of Bridge® with our limited-time Bridge® Bucks offer. Plus, we've extended our 1% commission special!
Bridge®contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStopSMWellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.
