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Coming Soon! Bridge by EquiTrust - Combining LTC, FIA and Wellness
LTC coverage when clients need it, Accumulation Value when they don’t
As an agent, you know long-term care (LTC) expenses can take a big bite out of a person’s retirement savings. That’s why EquiTrust is launching Bridge, an exciting combination product designed to help close the LTC gap.
What is Bridge?
Bridge is an LTC solution combining an index-linked annuity and LTC benefits from EquiTrust, plus a personalized wellness program with participation incentives.
EquiTrust is the first annuity carrier to bring a product like this to market — LTC benefits and a robust wellness program, all on a fixed index annuity chassis.
With Bridge, you can help clients age successfully, live independently, and protect and grow their assets.
WEBINARS TODAY & TOMORROW
Now's the time to get familiar with the ins and outs of Bridge so you can be ready to start the conversation with your clients. Join us tomorrow for an informational webinar. Then watch for more tools in early November before we launch the product next month.
Join us to receive your digital toolkit. You’ll also get additional details, including:
• How Bridge addresses consumer needs • Where EquiTrust is different • Benefits of the wellness program, NeverStopSM • Product details and positioning • Licensing and training requirements • Available materials and support
Simplified underwriting and guaranteed approval1 for LTC benefit; no one is declined
Flexible premium
Fully guaranteed Long-Term Care Rider that can’t lapse2
Tax-free, indemnity-based benefits for qualified LTC services3; no receipts required
Potential principal growth with protection from market losses
Unlike a traditional LTC policy, there may be residual contract value if the client doesn’t use the LTC benefits
NeverStopSM Wellness Program from Assured Allies to help your clients postpone or prevent the need for LTC coverage as they earn Wellness Credits for boosted LTC benefit amounts
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Announcing a limited-time commission offer! As we launch our new Bridge product, we’re offering a 1% commission special for all applications received through March 31, 2023. No threshold, no hurdles, no waiting period.
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Want to talk about putting Bridge to work for many of your clients? Call (866) 598-3694.
2. Guarantees subject to the claims-paying ability of EquiTrust Life Insurance Company. Rider terminates if Account Value is depleted by non-LTC withdrawals or surrender.
3. Subject to IRS daily maximum.
Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa.
Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). NeverStop Wellness Rider issued on ET-WEL(11-21). EquiTrust does not offer investment advice to any individual and this material should not be construed as investment advice. Products underwritten and issued by EquiTrust Life Insurance Company, West Des Moines, Iowa. Products distributed by EquiTrust Insurance Marketing Services; in California doing business as EQT Insurance Marketing Services.
