MONTHLY OVERVIEW: April 2024 updates, recaps and department news

April 2024

STRONG UPDATED FINANCIALS MEAN YOU CAN RECOMMEND EQUITRUST WITH CONFIDENCE

The numbers are in — and they paint a picture of strength and stability you and your clients can trust. And with our strong rates, innovative products and competitive commissions, choosing EquiTrust is a no-brainer!

Plus, we recently received an A- (High) Insurer Financial Strength Rating from Fitch.¹

Financial highlights²

544%
Risk-based
capital (RBC)

110.10%
Solvency
ratio

$27.2 BILLION

Invested assets

94%
Investment-grade portfolio

See all the numbers

Income Benefit Riders upgraded

We made big changes to our Income Benefit Riders (IBRs) — and they’re now more competitive than ever! Visit Agents.EquiTrust.com to see how our enhanced IBRs can help your clients secure higher guaranteed³ income for life.

Explore IBRs

EquiTrust University

Class is in session! But if you didn’t catch the most recent installment of EquiTrust University, we won’t dock you any points. In fact, you can view the replay anytime on Agents.EquiTrust.com.

Get familiar with our full suite of products and discover new competitive advantages, like our upgraded Income Benefit Riders, plus prospecting tips to help you increase sales.

Watch webinar replay

Updated EquiTrust corporate brochure

We’ve refreshed our corporate brochure, and you can order it now on Agents.EquiTrust.com. Head to the Forms & Supplies tab, then click Order Supplies.

Order brochures

Corporate brochure cover and inside pages

Premium bonus special extended

Offer clients an extra 2%⁴ on their premium bonus with this limited-time offer — now available through June 28, 2024!

Get the details

2025 EquiTrust Producer Incentive Trip

Paradise awaits! The qualification period is underway — we’re taking our top 40 producers to magnificent Turks & Caicos.

Learn more

Sales idea recap

Sales ideas sent to you in April issues of Sales Week:

Offer contract options, liquidity, stable growth and a competitive 3.00% guaranteed minimum rate

Help clients leverage the tax treatment of fixed index annuities

Strong updated financials make it easy to market EquiTrust to your clients

Upgraded Income Benefit Riders mean higher guaranteed lifetime income for clients

Bridge^® by EquiTrust — the important link between wellness and long-term care

News brief

IRA contribution forms being mailed

Forms 5498 reporting of 2023 contributions to IRA plans (including Roth IRAs) will be mailed to IRA holders prior to May 31, 2024.

New wire transfer account information

We've changed our financial institution for wire transfers and subsequently updated our instructions with the new account information. When funds need to be transferred to EquiTrust by bank wire, please refer to the new information. If the current bank information is not used, we will not receive the funds.

Wire transfer instructions

866-598-3694 • [email protected] • Agents.EquiTrust.com

Active Member

¹Fitch Ratings (Fitch) "A-" (High) rating as of March 6, 2024. All Fitch credit ratings are subject to certain limitations and disclaimers. Please read these limitations and disclaimers by following this link: https://www.fitchratings.com/understandingcreditratings. In addition, the following https://www.fitchratings.com/rating-definitions-document details Fitch's rating definitions for each rating scale and rating categories, including definitions relating to default.

²Assets and financial highlights as of December 31, 2023, on a statutory basis.

³Guarantees based on the claims-paying ability of EquiTrust Life Insurance Company.

⁴Premium bonus on MarketForce Bonus Index^TM increased by 3% in CA.

EquiTrust does not offer investment advice to any individual and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.

1277-GEN-EM-MO (04-24)

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EquiTrust

7100 Westown Pkwy Suite 200
West Des Moines, IA 50266

EquiTrust.com